Game of Phones: Tech Giants vs. New Payment Start-ups

While the talk about mobile payments has been going on for almost a decade mass adoption has mainly been taking place in emerging markets. P2P solutions have been successfully deployed while mobile payments at POS has struggled despite one successful NFC pilot after the other. However this seem to change with the emergence of the so called “OEM Pays”: Apple Pay, Samsung Pay, Android Pay and perhaps soon WindowsPay? Topics to be discussed: •Has the OEM pays hit the spot for what the market wants for mobile payments? •Are the OEM pays to deliver payments or to sell handsets? •While off to a good start (in terms of hype) – what will it take for them to succeed? •What about the Banks – what are their role going forward? oDo they risk losing the customer relation (or at least control of the channel)? oWill the banks face the same “dumb pipe” dilemma as the MNOs did? •What about the schemes oWill the global scheme strengthen their role and position in the value chain as part of mobile payments? oWill mobile payments strengthen or weaken local schemes? •Tokenisation is playing a central role in most new solutions – including bank branded HCE solutions as well as the OEM pays. oIs tokenisation a bigger strategic play than mobile payments in itself? •Value added services - everyone talks about them as the next big thing in mobile commerce oHave we seen any good case stories beyond pilots for value added services? oWhat will drive these services to success? •Is mobile payments just the first step towards connected commerce? •Who is likely win the “game of phones”?