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Breakfast with Cognito: Video Panel Discussion on Financial Services Marketing

Tune in for video highlights from a breakfast panel discussion moderated by Gregory Papajohn of Cognito, (www.cognitomedia.com) the integrated financial marketing and PR agency, in New York. Hear from senior experts as they discuss the changing landscape of communications and marketing in the Financial Services industry.

Featuring:

Jon Marino (Reporter, CNBC)
Paul Patella (Head of Public Relations & Advertising, Pershing)
Menaka Thillaiampalam (Head of North America Financial Services Marketing, LinkedIn)
Leslie Campisi (Chief Marketing Officer, Anthemis)
Chris Schmicker (Director, Integrated Marketing, WSJ)
Gregory Papajohn (Managing Director NYC, Cognito) Moderator
Recorded Jun 22 2016 48 mins
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Presented by
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Presentation preview: Breakfast with Cognito: Video Panel Discussion on Financial Services Marketing

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  • Stepping Out of the Fintech Bubble Apr 5 2018 3:00 pm UTC 45 mins
    Barb MacLean, Director, Client Experience Solutions Development, Banking & Omnichannel Solutions & Services at Celero
    Developing solutions for Canadian financial institutions and consumers means thinking about more than hockey and maple syrup. Barb MacLean will share stories and lessons learned working directly with credit union members to create fintech solutions.

    How does stepping out of the fintech bubble to walk a kilometre in a user’s shoes develop better digital banking tools that meet the unique needs of a diverse and spread out nation? And how those insights can help your teams identify their own strategies to put customers first.
  • Senior Managers & Certification Regime (SMCR): Lessons learnt from Banking Apr 4 2018 3:00 pm UTC 45 mins
    Dan Ridler, Director, BCS Consulting
    The FCA and PRA and confirmed that they will be extending SMCR from the current scope, which is limited to just deposit taking entities, to the remainder of the financial services industry. The extension of the regime will go live in 2018 for insurers and 2019 for all other firms.

    BCS Consulting have supported many banks through their implementation from which they have learnt key lessons about the challenges, unintended regulatory consequences and most effective solutions.

    BCS will share their lessons learnt and explain how they have designed highly effective SMCR solutions to save firms significant time and money, ensuring they achieve and maintain compliance with the rules.
  • Bank and Fintech Partnerships: From buzzword to reality Mar 27 2018 2:00 pm UTC 60 mins
    Sara Rasmussen, Maria Akkuratnova (Auka), Natasha Kyprianides (Hellenic Bank), Katharina Lueth (Raisin)
    Bankers and fintechs discuss why banks are typically shy about partnering with fintechs, why that’s changed recently and why 2018 will be the year that fintech/bank partnerships go mainstream.

    - Why haven’t we seen many bank/fintech partnerships up until fairly recently?
    - Partnerships vs M&A - we have started to see quite a few M&As happening in the
    payments space, both banks acquiring fintechs and the opposite. What is the best model
    for cooperation?
    - Is 2018 the year bank/fintech partnerships go mainstream? What’s driving this?
    - GDPR and the risks associated with partnerships (the risks of not partnering and
    partnering)
    - What advice do bankers have for fintechs wanting to work with them?
    - What can banks do to ensure successful partnerships?
  • Emotional Banking™ - Banking Cultural Transformation Can't Wait Mar 26 2018 3:00 pm UTC 60 mins
    Duena Blomstrom, Author, Emotional Banking
    Banks being notoriously slow has become an assumed adage. Considering the pace of technology, consumer needs and regulation change, banks are running out of time to either become beloved brands and retain their relationship with the consumers or simply modify their business models to become efficient and profitable rails for those who will. To accomplish that, deeply meaningful cultural transformation needs to happen and fast.

    Emotional Banking details a series of methods to accomplish this transformation and looks at case studies of those banks that have undergone change.

    This session will feature Duena Blomstrom, the author of "Emotional Banking - Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands " in conversation with bankers who have had to design and implement cultural change in their organisations."
  • Blockchain is this year’s buzzword - does it deserve the hype? Mar 22 2018 4:00 pm UTC 60 mins
    Vinita Khandelwal Rathi, CEO, and Founder, Systango Technologies. Ex VP Goldman Sachs. A FinTech Expert.
    Heard a lot about blockchain and the various cryptocurrencies out there but not sure what it actually means? Want to know what’s the actual difference in the different blockchains out there like bitcoin, Ethereum, NEM, etc.? Are you wondering why a lot of companies are going to ICOs and what does that really mean?


    What you will learn:
    -What is Bitcoin?
    -What is a Blockchain?
    -What are the different types of Blockchains?
    -What is Ethereum? What is ether?
    -What is NEM?
    -How is Bitcoin, Ethereum, NEM different from each other?
    -What is a smart contract?
    -What is an ICO?
    -What are the steps for conducting an ICO?
    -What are the different ICOs happening currently?
  • Are changes in AML directives failing to keep up with criminals? Mar 16 2018 1:00 pm UTC 60 mins
    Nadja van der Veer, Ron Teicher, Sunil Madhu, Malcolm Wright, Samantha Sheen
    This webinar provides for a panel discussion on the current state of affairs of the fight against money laundering and terrorist financing. A comparison is drawn between what regulations require companies to do and whether the most recent legislative changes take into account and are properly addressing the new age of money laundering and cybercrime.

    •How is 4the AML Directive implemented and complied with by companies?
    •What is the envisioned impact of 5th AML Directive?
    •What are the thoughts on and envisioned impact of ESA’ Risk Factor Guidelines to current AML processes?
    •How is money laundering evolving in today’s digital world? Are the newest forms of money laundering properly tackled under the 4th/5th AML Directive or any other guidance given by regulatory and/or industry bodies (FATF, ESA, JMLSG…)?
    •Are regulations able to keep up with evolving means of money laundering/ cybercrime?


    Moderator: Nadja van der Veer (Payment Counsel)
    Panelists: Ron Teicher (EverCompliant), Sunil Madhu (Socure), Malcolm Wright (Revolut), Samantha Sheen (ACAMS)
  • PSD2 is live: Will UK banks keep the momentum after CMA Open Banking? Mar 15 2018 1:00 pm UTC 60 mins
    Marcus Martinez (BCS Consulting), Mark Hartley (Nationwide & BankiFi), Simon Wilson (Token), Bharat Bhushan (IBM)
    CMA Open Banking went live in the UK in line with the CMA legal order. Given the scope overlap with PSD2, banks will need to manage this transition carefully in order to keep the momentum and leverage the experience and infrastructure built as part of CMA Open Banking.

    Join this session where a panel of experts will discuss results from the first phase of PSD2, success stories, and the follow-up steps you should be doing within your organisation.
  • Compliance, Regulation and Risk: a startup perspective Mar 15 2018 11:00 am UTC 60 mins
    Lionel Hackett (WiseCrowd), Janthana Kaenprakhamroy (Tapoly), Gabriele Musella (Paylinko), Dann Bibas (Fountain)
    It is not easy launching a startup business in fintech! Increasing regulations and compliance requirements add to the challenges of running and growing a successful business. However, good risk management and compliance can be a business enabler.

    We will explore the startup journeys of three different fintech startups in insurtech, paytech and wealthtech. We will discuss the founders' experience in managing the diverse risks that they face in running their respective businesses and how they navigate through the regulatory environment.


    Moderator: Lionel Hackett, CEO & Founder at WiseCrowd
    Panelists:
    Janthana Kaenprakhamroy, CEO and Founder at Tapoly
    Gabriele Musella, CEO & Founder at Paylinko
    Dann Bibas, Co-Founder at Fountain
  • Basic Security with Cryptocurrencies Mar 14 2018 9:00 pm UTC 60 mins
    Travin Keith, Managing Director at Agavon, Co-Founder at SICOS, and Administrator at BitcoinMarkets
    With the burst of interest into cryptocurrencies, there have been a lot of new users into this innovative world. However, the rush into the space has caused many users to skip key steps in joining the cryptocurrency community, such as understanding what basic security practices they should follow in order to keep themselves and their money secure.

    While there are technical steps to take to secure one's funds, there's also a number of things to keep in mind while interacting with the community.

    This webinar discussion aims to give beginners in the world of cryptocurrencies tips to better protect themselves, their money, and their sanity.
  • Staying Ahead of Financial Fraud with an Always On Data Layer Mar 14 2018 6:00 pm UTC 60 mins
    Kartavya Jain (KJ), Product Marketing Manager at DataStax
    As enterprises become increasingly digital, fraud and financial crime have become more sophisticated and pervasive resulting in the loss of billions of dollars every year. Fraudsters are spreading their activities across a large number of transactions and geographical regions, making traditional anomaly identification solutions, which focus only on discrete data points, nearly ineffective.

    To stop fraud in the moment or even before it happens, enterprises today need a data layer capable of processing high volumes of streaming data and analyzing relationships between massive amounts of transactions in real time. Furthermore, the data layer should have built-in enterprise-class security to prevent identity theft and safeguard customer data.

    Join us to learn how DataStax Enterprise, an always-on data layer with graph capabilities, is helping some of the world’s top brands, including 9 of the top 15 global banks, combat and prevent fraud in real time.

    About the Speaker:

    Kartavya Jain (KJ), Product Marketing Manager at DataStax
KJ is a Product Marketing Manager at DataStax. He has over six years of global experience in product marketing, digital marketing, and solution marketing in enterprise software companies. Prior to joining DataStax, Jain led the marketing team at DataTorrent, driving its product and digital marketing functions. He is passionate about technology and is a hands-on marketing professional who believes in delivering value through results-driven, content-rich marketing to customers and sales teams.
  • Threat Prevention for Financial Services Mar 14 2018 4:00 pm UTC 60 mins
    Dr. Hongwen Zhang (Wedge Networks)
    Bank breaches, hacks, and advanced fraud cases are unfortunately becoming common news headlines. With criminals getting smarter and more of the world's wealth at risk, organisations need to constantly stay one step ahead.

    Join this panel where security experts will discuss:
    -Preventing both outside and insider threats
    -Using analytics and machine learning to prevent attacks before they hit
    -Protecting valuable customer data from malware and data breaches
    -The challenges with mobile banking and payment security
  • Role and Impact of Digital Identity in E-commerce Mar 14 2018 3:00 pm UTC 60 mins
    Jeroen Mulder (Explicit Selection), John Erik Setsaas (Signicat), Paul Sullivan, Simon Hardie (MagnaCarta)
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    Join this session where the speakers will discuss:
    -How has digital identity impacted the e-commerce industry?
    -Are new technologies decreasing fraud but also sacrificing conversion?
    -What are some of the key competencies one must have for a frictionless online payments experience?
  • 2018 Digital Commerce Fraud Outlook Mar 14 2018 2:00 pm UTC 60 mins
    Jordan McKee, Principal Analyst
    Transactions are migrating from offline to online channels, driving dramatic shifts in the fraud landscape. 2018 will be another challenging year as increasing EMV penetration in the US further throttles the counterfeiting market, shifting more fraudulent activity into digital channels. Join 451 Research Principal Analyst Jordan McKee as he discusses the major fraud trends to monitor in the New Year and shares market data on the current and future state of the digital commerce threat environment.
  • Machine learning as a game changer for fraud prevention Mar 14 2018 1:00 pm UTC 45 mins
    Aslam Mohammad, Director Fraud Solutions, BPC Banking Technologies
    Join Aslam Mohammad at BPC Banking Technologies as he discusses how machine learning plays a crucial role in modern fraud prevention solutions. Discover what implementation options you have as a financial institution and what lessons can be learned from the field.
  • App Commerce Goes Big in Asia Pacific Mar 14 2018 9:00 am UTC 60 mins
    Judah J. Levine - CEO, Mondato & Joshua Koh, Regional Managing Director – Mid Markets – APAC, Criteo
    The webinar will discuss how retailer apps are being used within the APAC region. Despite Asia Pacific being one of the most mobile-driven regions in the world, questions remain over of the effectiveness of apps in specific markets.

    Criteo will share some of the findings from a recent survey across 3,000 app users on consumer mobile behaviour across six APAC markets (Taiwan, Thailand, Indonesia, Australia, India & South Korea). A better understanding of how consumers view the in-app purchasing journey is crucial for
    brands to enhance this form of brand-customer interaction, and will be discussed during this session.

    The webinar will reveal essential information for brands hoping to increase sales within the region over the coming weeks, months and years.
  • Securing Permissioned Blockchains Mar 13 2018 5:00 pm UTC 45 mins
    David Huseby, Security Maven at Hyperledger
    Multi-party permissioned blockchains present a set of new security challenges for dev ops and system and network administration.

    This webinar will cover why a lot of what we already know from securing N-tier architectures also applies to securing permissioned blockchains. It will also cover what is different and new and discuss strategies for the practical defense of these distributed systems.
  • Data, banking and identity: Time for a fresh look Mar 7 2018 4:00 pm UTC 60 mins
    Rebecca Harding (Coriolis Technologies), Leda Glyptis (Qatar National Bank), Megan Caywood (Starling Bank), Bianca Lopes
    This panel brings together four leading women to talk about the challenges of big data and identity in the brave new world of banking. Lede Glypti (Qatar National Bank), Megan Caywood (Starling Bank), Bianca Lopes (Bioconnect) and Rebecca Harding (Coriolis Technologies) will discuss how big data is defining the way in which individuals and businesses are beginning to interact with their banks.

    It will look at the challenges faced by “traditional” banks and the opportunities that big data offers for making banking more transparent and inclusive.

    The panelists will also debate the ethical issues around personal data ownership in the context of GDPR and highlight the opportunities and challenges for the sector.
  • 2017 VC FinTech Investment Landscape: Views from the Ecosystem Feb 28 2018 4:00 pm UTC 60 mins
    Innovate Finance
    Following the publication of our most recent Landscape report, hear our members views on the 2017 VC FinTech Investment Landscape and how this might impact the FinTech ecosystem in 2018.

    Panelists for the webinar include:
    Cristina Alba-Ochoa, CFO, OakNorth
    Ricardo Fernandez, CMO, Prodigy Finance
    Asesh Sarkar, CEO, Salary Finance
    Mike Laven, CEO, Currency Cloud
  • How blockchain will drive the automotive sector forwards Feb 27 2018 3:00 pm UTC 45 mins
    Arwen Smit, Co-founder & CMO at DOVU
    Blockchain is all over the news nowadays, but what does it mean to the automotive industry?

    Understanding Blockchain technology: zooming out to observe structural challenges in the automotive industry

    How could blockchain address these challenges?
  • [Ep.2] Ask the Expert: Cryptocurrencies Recorded: Feb 21 2018 63 mins
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    This webinar is part of BrightTALK's Ask the Expert Series.

    Join David Siegel, Blockchain and cryptocurrency expert and founder of 20|30 and the Pillar Project, who will discuss the basics of cryptocurrencies, how to buy and sell them, and will go over some of the most frequently asked questions he receives.

    Audience members are encouraged to send questions to the expert, which will be answered during the live session.
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  • Presented by: Cognito, BrightTALK
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