Watch Breakfast with Cognito: Panel Discussion on Financial Services Marketing
Tune in for video highlights and exclusive interviews from the breakfast panel discussion on financial services marketing with Cognito, (www.cognitomedia.com) the integrated financial marketing and PR agency, in New York. Hear from senior experts as they discuss the changing landscape of communications and marketing in the Financial Services industry. Click the attachments tab for links to register and watch the panel and interviews.
Jon Marino (Reporter, CNBC)
Paul Patella (Head of Public Relations & Advertising, Pershing)
Menaka Thillaiampalam (Head of North America Financial Services Marketing, LinkedIn)
Leslie Campisi (Chief Marketing Officer, Anthemis)
Chris Schmicker (Director, Integrated Marketing, WSJ)
Eric Hazard (Director, Cognito)
Gregory Papajohn (Managing Director NYC, Cognito) Moderator
RecordedJun 21 20161 min
Your place is confirmed, we'll send you email reminders
Katy Gibson, VP of Application Products, Envestnet | Yodlee
Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.
The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.
In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.
Attendees will also learn:
* How AI and machine learning are powering today’s financial wellness tools
* Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
* How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
* Using an API to gain insight and deliver actionable advice
* How to leverage data intelligence to build apps and solutions that help users improve their financial health
* Evan Schuman, VentureBeat
* Katy Gibson, VP of Application Products, Envestnet | Yodlee
* Keith Armstrong, Founder and COO, abe.ai
* Tiffani Montez, Retail Banking Sr Analyst, Aite Group
Nektarios Liolios, Hélène Alunni-Botteri, Nigel Verdon, Sarah Kocianski
There’s been a lot of talk about Banks and Financial Institutions appetite for working with FinTech companies and other startups. Yet successful collaboration requires commitment and agility from both sides – FinTechs and Incumbents, and most engagements with large organisations frizzle out because of the incapability of creating real collaboration projects. Between differing cultures, vastly different infrastructures and an ever changing compliance playing field, collaboration between banks and FinTechs is far from simple, derailing many proposed partnerships.
Is it enough to have the appetite for working with startups? Startups can provide enormous value but can incumbents identify what the value is? Or is it just the matter of observing, keeping up with trends? What does it take to create meaningful collaboration between FinTech startups and incumbents? What are the key challenges they face?
Join us with expert panel:
- Nektarios Liolios, Founder & CEO of Rainmaking Colab & Startupbootcamp FinTech
- Hélène Alunni-Botteri, Senior Vice President at Wells Fargo Startup Accelerator - EMEA
- Nigel Verdon, Founder and CEO of Railsbank
Moderator: Sarah Kocianski, FinTech Lead for Business Insider Intelligence
Nicole Anderson, Managing Partner at Redsand Partners
This session will delve into the mechanics of ITO's and how rapidly this landscape is changing. Token business models, token strategies, regulatory considerations and methodologies to deploy will be on the agenda.
We will also look at some use cases covering the good bad and down right unacceptable. Lessons from the front line.
Whether you are an established business looking to redefine your business model, a new company considering an ITO or a curious potential investor - this is a session for you.
Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Valentina Kristensen (OakNorth), Kathryn Harris (LBG), Nina Mohanty
FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.
Join this session to learn:
Do you need a background in Financial Services or Tech?
The key skills that all FinTech start-ups will be looking for
The positives and negatives of working for a large institution
The positives and negatives of working for a start-up
CV hacks: some easy ways to make your CV more FinTech-friendly
Top resources available for people who want to learn more
Alix Brunet, Tomi Fyrqvist, Gareth Jefferies, Francisco Lorca, Triin Linamagi
Global FinTech financing hit a new record in 2017. We saw the biggest FinTech funding jump in Europe – the growth over 120%, yet US early stage FinTech deals fell as investors made more concentrated bets. Early-stage FinTech deal share dropped to a 5-year low in 2017 according to CBInsights latest report. There’s also been a sharp increase in later stage FinTech funding by corporates backing nearly half of the deals. Is this enough evidence to say that investors are pulling away from early stage FinTech Investing? Why have we seen the rise in corporate scale-up programs? Where is FinTech funding heading in 2018? What are the FinTech trends to Watch next? What's VCs take on cryptocurrencies?
Join us for a discussion with expert panel of VCs and investors:
- Alix Brunet, Finch Capital
- Tomi Fyrqvist, AXA Venture Partners
- Gareth Jefferies, Northzone
- Francisco Lorca, EthosData and Lapinta Ventures
Jeroen Mulder (Explicit Selection), John Erik Setsaas (Signicat), Maxim Dyachenko (CreditClick), Simon Hardie (MagnaCarta)
As Digital Identity becomes increasingly important in all areas, including E-commerce, the question arises; “Are we killing Fraud, Conversion or both?"
Join this session where the speakers will discuss:
-How has digital identity impacted the e-commerce industry?
-Are new technologies decreasing fraud but also sacrificing conversion?
-What are some of the key competencies one must have for a frictionless online payments experience?
The FCA and PRA and confirmed that they will be extending SMCR from the current scope, which is limited to just deposit taking entities, to the remainder of the financial services industry. The extension of the regime will go live in 2018 for insurers and 2019 for all other firms.
BCS Consulting have supported many banks through their implementation from which they have learnt key lessons about the challenges, unintended regulatory consequences and most effective solutions.
BCS will share their lessons learnt and explain how they have designed highly effective SMCR solutions to save firms significant time and money, ensuring they achieve and maintain compliance with the rules.
Developing solutions for Canadian financial institutions and consumers means thinking about more than hockey and maple syrup. Barb MacLean will share stories and lessons learned working directly with credit union members to create fintech solutions.
How does stepping out of the fintech bubble to walk a kilometre in a user’s shoes develop better digital banking tools that meet the unique needs of a diverse and spread out nation? And how those insights can help your teams identify their own strategies to put customers first.
Claudia Bate, Head of Financial Services and FinTech at FleishmanHillard Fishburn London
This interview with Claudia Bate, Head of FinTech and Financial Services at FHF London will have Claudia share the key takeaways from their recently published report called "Fintech in 2018 - The Fads, The Fear, and The Future"
-The Fads: Which were the most overhyped trends in 2017? Will these fads continue in 2018, or will they flop?
-The Fears: Which political, social, economic and technological challenges did our experts identify as lying in wait for 2018?
-The Future: Which new technologies will have real impact in 2018, according to our experts?
Maria Akkuratnova, Head of Customer Succes at Auka
This webinar is part of BrightTALK's Ask the Expert Series.
Join Maria Akkuratnova, Head of Customer Succes at Auka, as she answers
Maria will discuss:
-The current mobile payments landscape
-Tech-driven vs. bank driven mobile payments - is it too late for banks to enter the mobile payments market?
-Adoption challenges and why some regions are well ahead of others
-Common mistakes when deploying a mobile payments strategy
-How e-commerce companies can capitalise on this trend
Audience members are encouraged to send questions to the expert, which will be answered during the live session.
Louise Beaumont, Head of Open Banking at techUK and Publicis.Sapient
Louise Beaumont, Head of Open Banking at techUK and Publicis.Sapient gives advice on customers who are affected by Open Banking and don’t even know it exists. She'll talk about the banks that are ahead of the game and whether the US should be listening in on what's happening in Europe.
She also shares her opinion on whether Amazon will become a bank or pose a threat to other players in the industry.
Theodora Lau, Founder at Unconventional Ventures joins us and reveals what she sees as the key characteristics of a successful FinTech founder. She goes over the diversity issue that the industry is facing, the mistakes start-ups make once they’ve been accepted into an accelerator, and her thoughts on the bank of Amazon.
This video interview was captured at Finovate Europe 2018.
Pascal Bouvier, Venture Partner at Santander Innoventures
Pascal Bouvier, Venture Partner at Santander Innoventures goes over the booming cryptocurrency industry.
Pascal shares his opinion on whether FinTech start-ups are too focused on the tech and not enough on becoming an adoptable part of their customers’ lives? He also reacts to the news on the emerging “bank of Amazon”?
Content and panel sessions for the Fintech community
We bring you topical content and relevant news on all things Fintech. Subscribe to this channel to hear from industry-leading experts on the latest trends in Fintech, digital banking, mobile payments, crowdfunding and more.