How to make money off of Facebook Messenger

Presented by

Stewart Rogers, Dir. of Marketing Technology, VentureBeat

About this talk

With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you. It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context. Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger. In this webinar, you’ll: * Understand the broader digital wallet strategy to connect with customers through chatbots * Get valuable tips to spin chatbots into gold * Learn the biggest mistake organizations are making with payments through Messenger Speakers: * Laura Knapp, Managing Director, SRAX Social, Social Reality * Stewart Rogers, Director of Marketing Technology, VentureBeat * Wendy Schuchart, Moderator, VentureBeat

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