Transforming the Bank Branch: Instant Issuance for Today's EMV Cards

Presented by

Rob Dixon, Product Director, CPI Card Group

About this talk

The proliferation of non-bank payment solutions available in today’s marketplace has made it increasingly difficult for financial institutions to strengthen client relationships and retain account holders, especially millennials and younger customers. With the migration of banking activities to online and mobile channels, physical branch locations are challenged to stay relevant. Leveraging advances in technology, in-branch card issuance gives issuers the opportunity to transform the branch experience and offer services to align with consumers’ lifestyle: immediacy, flexibility, and convenience. The migration to EMV allows financial institutions the opportunity to expand their card issuance platforms and reconnect with their cardholders. This presentation will discuss the practicality of in-branch chip card issuance and will outline how instant issuance technology can be leveraged to revitalize these valuable relationships.

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