Hi [[ session.user.profile.firstName ]]

Payments Strategy is the New Marketing Strategy

Having a great product and a slick marketing campaign isn’t enough anymore.

In the age of Uber and order-ahead, customers crave convenience, and payment options and methods help companies attract and keep customers.

What is your payments strategy?
Does it involve hardware and software?
What can you do to be on the cutting edge in payments to assist with customer retention and increase profits?
Recorded May 21 2019 45 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Michele Tivey, Co-Founder & CEO, Payometry
Presentation preview: Payments Strategy is the New Marketing Strategy

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • U.S. Banks and Data Privacy: CCPA, GDPR, and Beyond Nov 21 2019 6:00 pm UTC 60 mins
    Jill Reber & Steve Ernst, (Primitive Logic), Tanya Madison (TD Bank), Ron Whitworth (SunTrust)
    Gartner includes data ethics and privacy on their list of the top 10 strategic technology trends of 2019, placing these issues on the same level as AI-driven development, blockchain, and edge computing.

    With the enforcement of GDPR in May 2018, the enactment of the California Consumer Privacy Act (CCPA) one month later, and other state and federal data privacy proposals not far behind, financial institutions of all sizes are having to devote time, personnel, and resources to the task of getting a handle on their data practices.

    This webinar will explore how these regulations — and new data privacy laws appearing around the world — are changing the way financial institutions gather, process, and share personal data. Learn key highlights of GDPR and CCPA readiness, steps to consider in approaching expanded definitions of personal data and individual privacy rights, triggers that can impact compliance status, and business benefits of aligning with data privacy requirements.

    Speakers:
    Jill Reber, CEO, Primitive Logic
    Steve Ernst, Senior Technical Architect, Primitive Logic
    Tanya Madison, Chief Privacy & Cybersecurity Counsel, TD Bank
    Ron Whitworth, SVP and Chief Privacy Officer, SunTrust
  • The current state of the European payments industry Aug 6 2019 3:00 pm UTC 30 mins
    Payments experts
    Join this session where we will analyse the current state of the European payments industry and make predictions on the key factors that will impact the status quo.

    In this session we will discuss:
    -How has SCA affected payments?
    -Innovation update: Who's doing it right and who is lagging behind?
    -Are banks keeping up with the changing needs of the customer?
    -Cross-border payments: are we evolving?
  • BrightTALK Interview: How Monzo is revolutionising business banking Aug 1 2019 3:00 pm UTC 45 mins
    Jack Cully, Monzo and Ina Yulo, BrightTALK
    Join this BrightTALK interview where we sit with Jack Cully from Monzo who will discuss:

    -How is Monzo "building by listening"
    -Monzo's early approach to building business accounts
    -SMEs don’t belong in one big bucket: an analysis of the current landscape and how Monzo envisions it moving forward
    -A sneak peek into some of the upcoming Monzo features for business banking
  • FinTech Opportunities in the UK and Beyond: The VC Perspective Aug 1 2019 1:00 pm UTC 60 mins
    Innovate Finance
    Innovate Finance will deliver a webinar focussed on venture
    capital investment in FinTech from a transatlantic perspective, bringing together leading international VCs to explore the changing FinTech investment landscape, the perfect startup pitch and what and who to watch in 2018.
  • Trust and Transparency: How do banks and FinTechs compare? Jul 31 2019 2:00 pm UTC 60 mins
    Benedikt Voller (Raisin), Brad van Leeuwen (Railsbank)
    Trust in your financial services provider is an incredible asset to have. Many banks capitalise on having legacy brands that make customers feel secure and ultimately, loyal.

    Join this panel where our experts will discuss:
    -What are some of the challenges new FinTech challengers face when it comes to customer adoption?
    -How can banks keep their customers happy and deploy new services that fit their needs?
    -How can banks and FinTech companies truly collaborate and make the most out of new regulations like Open Banking to foster innovation?
    -How can new trends in identity verification and management ensure a more secure and trustworthy experience?
    -How can improved identity services improve the onboarding process?
  • InsurTech 2020: Emerging Trends and Technologies Jul 23 2019 3:00 pm UTC 60 mins
    Matthew Jones (Anthemis) + InsurTech and Insurance experts
    This panel session will go over the current landscape in the insurance industry and the trends and technologies that are looking to disrupt in.

    Topics to be discussed:
    -Do we need a new model for insurance?
    -Understand the mindset of the modern customer
    -Who are the players to watch out for
  • Accelerating the Productivity of Financial Advisors with Digital Assistants Jul 22 2019 9:00 pm UTC 45 mins
    Sindhu Joseph, Founder and Rajesh Sharma, Head of Customer Experience, CogniCor
    According to McKinsey, AI will trigger an estimated $13 trillion of GDP growth between now and 2030. How can the wealth management industry capitalize on the latest artificial intelligence advancements to stay ahead of the technological curve, thereby both driving down long term costs and increasing overall productivity?

    Through the use of CogniCor’s CIRA platform, wealth management firms can create and maintain their own virtual assistants (VAs) which through the use of workflows can automate complex tasks for both financial advisors and their customers. Through the rapid ingestion of vast amounts of data, the virtual assistant allows financial advisors to interact more on a personal level with their clients, thereby helping them to reach their wealth management goals more effectively.

    The time that an advisor spends should be focused on working with their clients. By automating standard operations, advisors can focus on improving their clients’ portfolios, understanding their goals, and ultimately maximizing their short, medium and long term potential for growth.

    Many financial advisors and wealth management firms are still unaware of how technology enhances financial advisors’ performance. CogniCor is poised to be a leader in the industry, and look forward to bringing our experience with enterprise leaders to the rest of the industry players, be they small, medium or enterprise firms.
  • A DelightMe Services Mindset: A Must-Have for FinServ Innovation Jul 18 2019 10:00 pm UTC 45 mins
    Ash Seddeek, CEO and Founder, YamaPay
    This webinar shows the amazing potential for how data analytics and AI can power a new suite of FinServ consumer and commercial products and services.

    Creating new financial services products categories is critical for forging a deeper level of mutual trust, AI and data analytics vision and tools of DelightMe services. These will wow customers and proactively deliver instant and long term value.
  • Data and Machine Learning in Financial Fraud Prevention Jul 18 2019 9:00 pm UTC 45 mins
    Kayla Hartman, Data Analyst, Alloy
    According to Capgemini’s World Payments Report 2017, global digital payments are expected to rise to roughly 726 billion transactions in 2020. The growth of digital financial services offers innumerable opportunities, expanding access to financial services products and allowing for essentially instantaneous feedback loops. With these opportunities, however, also come risks, including fraud. The threat of fraud requires financial services organizations to act proactively to minimize losses due to fraud. Analysis of data surrounding their customers and transactions is an essential effort to ensure the benefits of the digital payments space continue to outweigh the risks.

    In this webinar, Kayla Hartman will discuss the various ways data is used in fraud prevention. As a Data Analyst at Alloy, a fintech company that provides identity verification APIs for clients’ KYC (know your customer) and AML (anti-money laundering), she has firsthand experience in enhancing fraud prevention efforts through data analysis. She will dive into the ways the use of data is currently advantageous to fraud prevention, as well as the challenges that are presented in this quickly changing space.
  • How Financial Services are using Big Data and Analytics to Change the Game Jul 18 2019 5:00 pm UTC 60 mins
    Ash Seddeek, YamaPay | Melanie Turek, Frost & Sullivan | Brad van Leeuwen, Railsbank
    Like many of today’s leading-edge businesses, financial services companies are using big data and analytics to improve their own outcomes, and those of their clients. By leveraging both proprietary and public information, banks and insurance companies are better able to create personalized offers and service for each client, based on that customer’s specific needs and value to the business. They are also leveraging advanced analytics to identify key trends in the industry, shape future products and services and manage increasingly complex compliance requirements and regulations across the world. Leading-edge organizations are even starting to use artificial intelligence and machine learning tools to automate routine processes, increase employee productivity and deliver fast, customized customer experiences on the fly.

    Join us for an in-depth look at what you need to do to get started, as well as how to prepare to compete in an increasingly data-driven marketplace today and well into the future.

    This panel discussion will address:

    - Why financial service companies are doing this now
    - Tools involved
    - Is this just about the customer experience? What other areas of the business can benefit?
    - Highlights for both banking and insurance
    - Top challenges to success
  • Data Analytics in FinServ: Good for Your Customers, Your People & Your Business Jul 18 2019 2:30 pm UTC 60 mins
    Eva Murray, Head of BI & Tableau Zen Master, Exasol
    Data Analytics plays a key role for Financial Services organizations to support decision-making processes, keep customers’ investments safe and to drive innovative solutions.

    In this session we’ll share our recommendations for analysis and visualization best practices and for building analytics communities. We’ll also focus on how a sound and holistic approach to analytics can help you improve your customer experience, reduce the risk of fraud and stay ahead of the competition.
  • How to Leverage Big Data for Customers: Lessons from a Purpose-Driven Bank Jul 18 2019 1:00 pm UTC 41 mins
    Paul Clark, CTO, Tandem
    For years, banks have been sitting on a goldmine of customer data. Only recently have they started exploiting that, although not surprisingly for their own benefit.

    Personal data can give great insights to drive bank outcomes by decreasing credit losses and reducing fraud losses. In this webinar Paul Clark, CTO, will look at how we can use customer data to;

    * Drive customer’s own advantage,
    * Avoid slip ups,
    * Dodge nasty charges,
    * Optimise the customer’s finances end to end.
  • Authentication and Banking Security Using Plug and Play AI Jul 17 2019 5:00 pm UTC 41 mins
    Joshua Bower-Saul, CEO and Founder, Cybertonica
    We will look at the background of existing incumbent systems and rule-based infrastructure now operating in Banks, and establish why the use of Machine Learning and AI helps alleviate 20% of cost and increase customer satisfaction while protecting the transaction and networks of the bank from intrusion. Also, the new device and contextual Big Data services of Cybertonica will be described. In the end, we need to see how security and customer convenience can be optimised while reducing cost and friction in the banks systems.

    Joshua Bower-Saul has 20 years experience in managing tech companies and startups. He is the founder of 4 businesses in online funding, media and FinTech. Joshua is a graduate of Harvard (MA) and INSEAD (MBA). He speaks fluent Russian, French and German.
  • [Panel] Big Data and AI in Banking Jul 17 2019 3:00 pm UTC 60 mins
    Bharat Bhushan | Valentina Kristensen | Richard Price | Marie Measures | Mitesh Soni
    Any process and interaction that can be digitised is being digitised - either for customer convenience or, for operational efficiency and costs. But, what happens when every bank and every possible process is digitised. What next? How can banks differentiate themselves? What role can data and AI play in creating value?

    In this session, we will hear from industry leaders on their views on this topic and pragmatic recommendations on how to get started on this journey.

    Moderated by:
    Bharat Bhushan, CTO Banking & Financial Markets, IBM
    Panelists:
    Marie Measures, CIO, Coventry Building Society
    Richard Price, Sales Director, TIBCO
    Valentina Kristensen, Director, Growth & Communications, OakNorth
    Mitesh Soni, Senior Director - Innovation and Fintech, Finastra
  • The Role of AI in Identifying Emerging Risks in Financial Services Jul 17 2019 12:00 pm UTC 60 mins
    Maeva Charles, Technical & Partnerships Director, Datamaran
    The session will explore the role of AI and big data in improving risk management and building business resilience in Financial Services.

    In this webinar, you will get a broader perspective into emerging (also referred as non-financial or Environment, Social and Governance (ESG)) risks in Financial Services. Finally you will be walked through a case study with a leading bank on their use of AI to future-proof their organization.
  • Identity and Access Management: A License to Operate Jul 17 2019 10:00 am UTC 60 mins
    Philip Dutton, Co-Founder, Solidatus
    There are three pillars to control in a data rich, regulated company – these are what data you have, what it is being used for and who is using it. These pillars have nuances as well, for example where is the person, the data or the process and how old is the data. In the current data climate, it is normal for a company to have a policy to tell people (customers as well as staff) the rules of the road for accessing information. Enshrining this policy into the fabric of the organisation so that people do not have to think about it as well as satisfying the current trend of DevOps is the key to allowing a fast iteration culture, delivering value without creating more overheads.

    About the speaker:

    Co-founder, Philip Dutton, has led Solidatus from concept through to launch and now accelerated growth. Working to help organisations utilise visual lineage to enable understanding and simplification of complex systems landscapes, demonstrate regulatory lineage, improve governance and assist with transformational change. With 20 years of experience as a Senior System Architect, Engineer and Project Manager within the Financial Services industry, Philip’s expertise focuses on global transformational change projects within global organisations. Passionate about revolutionising the data economy and helping companies become proactive instead of reactive.
  • YamaPay Creates a New Category for Proactive Finance Jul 16 2019 9:00 pm UTC 45 mins
    Ash Seddeek, CEO and Founder, YamaPay
    Financial institutions spend 88 billions year trying to get the attention of existing and new customers and offer them relevant products and services. This divide is a reflection of a lack of understanding and at times trust.

    Creating new categories of financial services, fintech startups can help bridge this divide.

    We will share YamaPay’s delightme services portfolio and how it holds a great promise for consumers and financial services organizations.

    The audience will walk away with key strategies for reducing marketing dollars while increasing customer retention and acquisition.
  • Ask the Expert: Financial Services in the Cloud Jul 16 2019 3:00 pm UTC 30 mins
    Paul Taylor, CEO and Alexa Fernandez, Client Relationship Manager, Thought Machine
    Financial institutions and regulators are finally getting comfortable with operating in the cloud - but what does that actually mean? Get more insights on financial services in the cloud in this session with Paul Taylor, CEO of Thought Machine. We will discuss how:

    - Cloud adoption in financial services facilitates the management of data and improves security

    - The lack of flexibility and speed in banking infrastructure prevents banks from truly being client-centric, making them unable to provide clients customised products and services

    - The migration from legacy to cloud platforms reduces costs and increases scalability for financial institutions

    - Banks are responding to digitally-native challenger banks that are born in the cloud

    - Safe adoption of cloud technology can increase resiliency of the overall system, according to the Bank of England
  • Let’s talk about money: Why women need to talk about making money and investing Jul 16 2019 2:00 pm UTC 60 mins
    Roxana Mohammadian-Molina, Chief Strategy Officer at Blend Network
    Roxana Mohammadian-Molina is the Chief Strategy Officer at Blend Network. In this webinar, she will discuss the ‘other’ gap no one talks about: why women think in terms of being thrifty and frugal while men think in terms of investing and growing their wealth.

    She will also discuss why money still remains a taboo subject among women and why women should talk about making money, investing and getting rich, like men do. She will also touch upon how to increase awareness by explaining risk and overcoming the fear factor associated with investing and what can we do to change that.
  • Data Migration: Avoid the Thunderstorm, Move to Cloud 9 Recorded: Jul 16 2019 44 mins
    Philip Miller, Co-Founder, Solidatus
    Many cloud migrations end up as a thunderstorm, financial services organisations must embrace the cloud, but it is not as simple as just running up an application off-prem. Problems are common, identifiable and avoidable. There are now many factors to consider, such as the location of the cloud data centre, the type of data being processed and who is accessing it (and from where). In addition to this, there are considerations such as data transfer and cloud suitability which need to be fully worked through before placing functionality outside of the corporate network. Solidatus helps to plan the strategy and migration path to cloud by plotting data/processing boundaries, providing control and transparency for stakeholders and smoothing the transition to the future state.

    About the speaker:

    Co-Founder, Philip Miller, Senior Architect, Analyst and Engineer with over 20 years’ experience within Financial Services specialising in high performance computing, complex event processing and system integration. He is an acknowledged expert is real-time regulatory reporting.
Content and panel sessions for the Fintech community
We bring you topical content and relevant news on all things Fintech. Subscribe to this channel to hear from industry-leading experts on the latest trends in Fintech, digital banking, mobile payments, crowdfunding and more.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Payments Strategy is the New Marketing Strategy
  • Live at: May 21 2019 5:00 pm
  • Presented by: Michele Tivey, Co-Founder & CEO, Payometry
  • From:
Your email has been sent.
or close