Fintech Product Adoption with Behavioral Science

Presented by

Shirin Oreizy, Founder and CEO, Next Step & Brad Swain, Chief Behavioral Scientist, Next Step

About this talk

If you’re not moving ahead, you’re falling behind. Especially for startups, it’s not enough to have superior products; to survive, you have to continuously increase adoption. By now you’ve mastered the art of moving fast and breaking things, but at a certain stage of growth, hacking your way forward simply doesn’t work as well. Join us in our upcoming webinar to learn how fintech startups can apply Behavioral Science at the top of the funnel to measurably increase adoption. See what happens when you use this scientific methodology to uncover the psychology behind your audience's decision-making. In this webinar we cover: Introduction to Behavioral Science & why it’s relevant for fintech Scientific Methodology for applying it to your Marketing & Growth challenges Real-life examples of Behavioral Science applied to the top of the funnel to increase adoption for Fintech startups

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