Harnessing Data for Effective Customer Relationship Management in a Fintech
Natalia Fomichenko, Chief of Staff, Curve
About this talk
In a rapidly growing FinTech market in the UK companies need innovative approaches to distinguish themselves from competition and to constantly create value for their customers. Collecting and utilising proprietary customer data becomes a key enabler for success. This presentation will focus on how to leverage transaction and customer behaviour data for effective CRM strategies to boost customer loyalty and retention.
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