Your customers are visiting your website, but did you know more than half are only staying for 15 seconds or less? The same goes for all digital channels - customers might look at an email or tweet quickly, but then move to the next thing. That's why it's critical to bounce-proof your marketing by using behavioral automation and contextual, dynamic content across every channel. But how?
Bounce Exchange's CEO, Ryan Urban and Movable Ink's CMO, Miles Williams will show you how to bounce-proof your marketing! The webcast will cover:
- The psychology behind getting customers to engage and convert
- Responsive messaging strategies that help trigger interest and action
- The kinds of contextual emails and behavioral automation strategies that can drive insane revenue
RecordedMay 5 201554 mins
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According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.
In our webinar, we’ll show you how to:
- Consistently send the content your subscribers want by building subscriber profiles with progressive polling
- Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
- Deliver great mobile experiences with device targeting
- Promote events and stores that are nearest to your subscribers with geo-targeting
- Save time by automatically delivering daily sales
Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource
The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.
Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?
We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:
- Timing your campaign perfectly
- Targeting based on your customers’ behavior
- Advanced personalization techniques
… and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
L’email de bienvenue est certainement la meilleure opportunitée pour poser les bases d’une relation solide et durable avec votre client. Les emails de bienvenue ont les meilleurs taux d’ouverture et de lecture, ce qui fait d’eux une chance unique de créer un impact sur le client. Mais les enjeux sont élevés, vous pouvez gagner ou perdre un client dans ce contact initial. Ce Webinar vous guidera à travers les étapes nécessaires à la creation d’un welcome pack email, qui transformera vos abonnés en clients fidèles, tout en collectant les données qui vous permettrons d’enrichir l’experience et la relation tout au long du cycle de vie client.
Chris Kopyar, Associate Account Director, Movable Ink
Need some fresh, new ideas for your holiday email campaigns? Look no further.
In this webinar, we’ll show you the most impactful contextual tactics - from behavioral triggered content to personalization - along with ideas for using them in your own holiday campaigns.
Here are just a few of the highly steal-able ideas you’ll discover:
- Make charitable giving easy with location personalization
- Cross-sell with product recommendations in shipping emails
- Gather intel on holiday shopping behavior with progressive polling
- Automatically deliver fresh content with dynamic holiday emails
- Send relevant offers based on local weather
Scott Cornell, SVP of Strategy at Pierry Software, and Mike Dietz, Solutions Consultant at Movable Ink
The holiday marketing season will be in full swing before you know it. Now is the time to start thinking about how your email campaigns can stand out from the crowd and deliver an exceptional, one-to-one customer experience.
Movable Ink and Pierry have partnered together to show you how powering your holiday email campaigns with automated live data—like package tracking, live inventory and more—can drive real results this holiday season. Save your spot now!
Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink
In den letzten 12 Monaten haben sich die Erwartungen der Kunden drastisch verändert. Generische Massenemails erzielen keine guten Resultate mehr, wobei sogar 54% der Kunden sagen, sie würden eine Beziehung mit einer Marke beenden wenn sie weiterhin irrelevante Inhalte bekommen.
Um in 2017 und darüberhinaus erfolgreich zu sein, müssen Email Marketing Kampagnen auf den einzelnen Empfänger hyper-personalisiert werden. Man muss auf demografische und kontextabhängige Daten in Echtzeit sowie auf die Verhaltensweise des Einzelnen zurückgreifen, um ein fesselndes Email-Erlebnis zu schaffen.
In diesem Webinar werde ich Ihnen die momentane Email Marketing Landschaft, sowie die Trends für 2017 aufzeigen. Darüberhinaus zeige ich Ihnen, wie führende Marken Personalisierung und Kontext nutzen um höchst erfolgreiche Kampagnen umzusetzen – mit den richtigen Ergebnissen.
Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink
The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.
Does your holiday marketing have the longevity to survive the full season, without your customers burning out?
In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:
-Why 56% of marketers will be launching their festive email campaigns before the end of October
-How you can use rewards to drive urgency and purchases throughout the season
-When is the optimum time to send your festive emails and stand out in the inbox
-How you can sell everything you have during the sale period
Kristy O'Neill, Senior Account Manager, Movable Ink and Stephanie Bannos, Director of Product Marketing, Offerpop
Now is the time to start planning your holiday marketing campaign if you want to stay ahead of the competition and maximize sales. In this 30-minute webinar, Movable Ink and Offerpop team up to help you kickoff your holiday email and social campaign planning.
Based on insights from our 2016 Retail Holiday Readiness Report, this webinar will cover:
- Findings from our 2016 holiday retail marketer survey and what it means for your marketing strategy
- How-to's and inspiration for implementing a personalized, contextual email campaign
- Best practices and unique ideas for how to promote a UGC campaign around the holiday shopper
Michael Ricci, Chief Marketing Officer at Digital Fusion and Marissa Goba, Account Manager at Movable Ink
Want to provide your guests with a best-in-class experience that keeps them coming back for more? In this webinar, you’ll learn how to create a contextual experience with email that drives engagements and boosts sales. You’ll learn how to create personal experiences, leverage loyalty data and provide a better mobile experience for your guests.
Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.
Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.
Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
Welcome emails are one of the best opportunities to build a lasting relationship with a customer. They have among the highest open and read rates, which gives them the potential to be highly impactful. But the stakes are high — you can gain or lose a customer in that initial contact.
This webinar will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
Marissa Goba, Account Manager at Movable Ink and Carl Sednaoui, Director of Marketing at MailCharts
Get a jump start on your 4th of July Email Campaigns. Last year, U.S. consumers spent $6.7 billion for July 4th BBQs and picnics alone. It’s a busy time for travel and hospitality as well—more than 33 million Americans planned an Independence Day vacation last year. And those numbers are expected to rise in 2016. Join Movable Ink and MailCharts as we uncover what worked for email marketers last year, and dive into how to plan a 2016 Independence Day campaign that will engage and covert.
Kristy O'Neil, Account Manager at Movable Ink and Kaila Garrison, Head of Product Marketing at Oracle Responsys
Consumers now expect highly personalized, relevant marketing messaging, and brands are turning to live data to create this experience. By pulling live data into emails, marketers are creating tailored, in-the-moment messaging that provides value and drives action.
In this webinar, Oracle and Movable Ink have teamed up to show you how to leverage an open platform and live data to create amazing email experiences. We'll discuss some of the challenges marketers face today, and how incorporating live data, using social feeds and APIs, can help solve those challenges.
There is no question that the battle for consumer attention is getting harder. In order to achieve the visibility that you want for your campaigns you need authentic, relevant, and personalized content across all of your channels ... but easier said than done.
In this webinar, we will discuss how to make Social and Email your dream team for both producing and delivering relevant content that drives real impact. Join experts from Movable Ink and Offerpop to hear how you can dramatically increase engagement with your brand with an integrated email and social program.
James Real (Senior Account Manager at Movable Ink) and Mike Nelson (Business Development at Really Good Emails)
Email has proven to be an effective channel in terms of ROI, but the challenge is getting your emails opened and read in your customer's crowded inbox. How do you ensure you're sending out your most effective messaging? Proper A/B testing allows you to test and determine which components within your emails will perform best.
Movable Ink and Really Good Emails have joined forces to bring you everything you need to know about A/B testing to improve your bottom line. In this webinar, you'll learn:
* Why A/B testing is so important
* What email A/B testing best practices you should follow
* Which elements of your email you should be testing
* What impact a test can have (and what it means when you don't see any winner)
* Which email creative and copy elements are winning
In the past 12 months, consumer expectations of email marketing have rapidly increased. Broad messages to mass audiences are achieving limited results, with 54% of consumers saying they would end a relationship with a brand if they were sent irrelevant content.
To be successful in 2016 and beyond, email marketing campaigns need to be hyper-personalized to each recipient, leveraging demographic, behavioral and real-time contextual data to create a compelling email experience.
In this webinar, Katrina McEwan, UK/EMEA Marketing Manager at Movable Ink will discuss the current email marketing landscape and the trends that will make an impact in 2016. In addition, she will share how leading brands are using personalization and contextualization to create high-performing campaigns with results to match.
Have you ever seen or used a live poll within an email?
Incorporating live polling into your emails can help you gather customer data to create targeted, personalized campaigns, increase engagement levels and drive ROI. In this webinar, Movable Ink's Senior Account Manager, Chris Kopyar will cover:
*What live polling is and how it works within email
*How it can help progressively profile and retarget your audience
*Examples from major brands that have seen tremendous engagement spikes
Join us on February 10, 2016 at 1 PM EST to learn more about what live polling can do for your marketing efforts and how to implement it in a way that is fun and engaging.
Laura Chau, Senior Marketing Manager at Movable Ink and Inbar Yagur, Senior Content Strategist at Taboola
Join Movable Ink and Taboola for a webinar session on how to engage your audience at every stage of the email communications funnel. Register today to save your seat for the live event on January 20, 2016 at 11 am EST.
Taboola’s Senior Content Strategist, Inbar Yagur, and Movable Ink’s Senior Marketing Manager, Laura Chau, will guide attendees through the audience journey with best practices for taking the consumer from initial contact stage to loyal customer.
In this webinar you will learn about:
- Email Acquisition- how to successfully capture the lead in your first interaction
- Lead Nurturing- how to keep the lead engaged through personalized and interesting content and messaging
- Achieving Results- how to move the lead through the entire journey with your brand or company and accomplish the desired outcome or customer action
Email as a channel remains the gold standard when it comes to ROI — according to the Direct Marketing Association, email marketing yields a 4,300% ROI for US businesses — and that includes heavily regulated industries like financial services.
With new tools, we’re able to raise the stakes of what’s possible with email. Financial consumers now expect relevant, personalized communications. Contextual email marketing allows marketers to acknowledge the context of customer’s lives with messaging that applies specifically to them.
This webinar offers actionable advice and real-world implementations that will show you how you can use dynamic email content to lift engagement, drive traffic and convert customers, all while operating clearly within the established financial regulatory framework.
The latest news, research and advice from the leaders in Contextual Email Marketing. These webinars will inform and inspire innovative email marketers to create truly personalized, one-to-one email experiences, which lift engagement, drive traffic and convert customers.