Guiding the Consumer Through the Funnel: Steps for Email Acquisition & Nurturing

Presented by

Laura Chau, Senior Marketing Manager at Movable Ink and Inbar Yagur, Senior Content Strategist at Taboola

About this talk

Join Movable Ink and Taboola for a webinar session on how to engage your audience at every stage of the email communications funnel. Register today to save your seat for the live event on January 20, 2016 at 11 am EST. Taboola’s Senior Content Strategist, Inbar Yagur, and Movable Ink’s Senior Marketing Manager, Laura Chau, will guide attendees through the audience journey with best practices for taking the consumer from initial contact stage to loyal customer. In this webinar you will learn about: - Email Acquisition- how to successfully capture the lead in your first interaction - Lead Nurturing- how to keep the lead engaged through personalized and interesting content and messaging - Achieving Results- how to move the lead through the entire journey with your brand or company and accomplish the desired outcome or customer action

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The latest news, research and advice from the leaders in Contextual Email Marketing. These webinars will inform and inspire innovative email marketers to create truly personalized, one-to-one email experiences, which lift engagement, drive traffic and convert customers.