Reinventing Email for the 2016 Consumer

In the past 12 months, consumer expectations of email marketing have rapidly increased. Broad messages to mass audiences are achieving limited results, with 54% of consumers saying they would end a relationship with a brand if they were sent irrelevant content. To be successful in 2016 and beyond, email marketing campaigns need to be hyper-personalized to each recipient, leveraging demographic, behavioral and real-time contextual data to create a compelling email experience. In this webinar, Katrina McEwan, UK/EMEA Marketing Manager at Movable Ink will discuss the current email marketing landscape and the trends that will make an impact in 2016. In addition, she will share how leading brands are using personalization and contextualization to create high-performing campaigns with results to match.