Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.
Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.
Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
RecordedJul 28 201632 mins
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Kara Holthaus, VP of Client Services at SmarterHQ and Katherine Duhaime, Senior Account Manager at Movable Ink
SmarterHQ and Movable Ink have teamed up to bring you the most impactful email marketing tips for 2018. In our webinar, we’ll look at the results of Cyber Week and share some of the biggest email marketing wins to help you create a solid strategy for the new year. We’ll also share inspiring, real-life examples of:
Alex Elman, Client Marketing Manger, Movable Ink, Brenna Foster & Chris Coletta, Senior Strategists, Content & Campaigns, BSD
The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?
It’s not pretty.
In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.
Can’t make the webinar? Register anyway, and we’ll email you the recording.
1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.
No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!
In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.
We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.
Can’t make the webinar? Register anyway, and we’ll email you the recording.
If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.
Your Ultimate Guide to Black Friday Email Inspiration
Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:
- Behavioral campaigns that deliver 1:1 experiences
- Time-targeted emails to drive customers to act fast
- Hyper-personalized content that boosts engagement across email and mobile
Dave Cormier, Director of Product Marketing, Movable Ink
Activating your company's data is the key to creating hyper-personalized email campaigns. In our upcoming webinar, you'll see examples of how to use your customers' data in creative ways. You'll also get an exclusive demo of Movable Ink's Summer Launch, including the new Data Sources app and a few other surprises!
Chris Kopyar, Associate Account Director, Client Experience
It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.
We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.
Can't make the webinar? Sign up anyway, and we'll send you the recording!
Virgin Holidays, British Heart Foundation and Direct Marketing Association
Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
Jenna Tiffany, Founder and Strategy Director at Let'sTalk Strategy
Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?
In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.
In this video, Jenna reveals the answers to the following questions:
-How does behaviour differ between younger and older consumers?
-How does email impact on brand trust?
-What are the main reasons consumers unsubscribe?
Elly Crump, Email Marketing Manager at British Heart Foundation
The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.
In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
-Maintain supporter engagement throughout long fundraising campaigns
-Increase the percentage of supporters submitting their donations
-Increase email engagement and personalisation throughout campaigns
Saul Lopes, Customer Lifecycle Lead at Virgin Holidays
Virgin Holidays are passionate about pleasing their customers and providing the best holiday experience they have ever had. In 2015, Virgin Holidays started a new project to reinvent their email communications, to create truly engaging experiences for their customers.
In this video, hear how Saul Lopes, Customer Lifecycle Lead at Virgin Holidays, used Movable Ink to create unique content for each recipient using real-time CRM, behavioral and contextual data, which increased engagement and revenue.
In addition, discover how Saul has used early learnings to reimagine the customer journey and his plans to increase anticipation and reduce anxiety in the build up to a holiday.
Rob Brosnan, Vice President of Strategy, Movable Ink
In our upcoming webinar, we'll show you how to activate your data and use it to create 1:1 email content that wows your customers and crushes your KPIs. You'll get an exclusive look at Movable Ink's Intelligent Content Platform and learn how leading brands are using it to create amazing customer experiences.
No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
Mike Dietz, Senior Solutions Consultant, Movable Ink
Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
Ilya Dvilyanski, Senior Account Manager at Movable Ink + Mike Sund, VP of Strategy/Analytics at Olson 1to1
Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.
For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.
In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!
You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
Philippe Gateau, Sales Manager SEMEA at Movable Ink
Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
The latest news, research and advice from the leaders in Contextual Email Marketing. These webinars will inform and inspire innovative email marketers to create truly personalized, one-to-one email experiences, which lift engagement, drive traffic and convert customers.