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Réinventer l’Email pour le consommateurs de 2017

Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.

Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.

Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
Recorded Jul 28 2016 32 mins
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Presented by
Philippe Gateau Sales Manager SEMEA, Movable Ink
Presentation preview: Réinventer l’Email pour le consommateurs de 2017

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  • Webinar: Ask Me Anything About Contextual Marketing Recorded: Apr 13 2017 20 mins
    Mike Dietz, Senior Solutions Consultant, Movable Ink
    Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
  • Designing the Receipt: How to Put the Trance in Transactional Emails Recorded: Mar 31 2017 38 mins
    Mike Nelson, Really Good Emails + Team Movable Ink
    Transactional emails are an integral part of any marketer’s email arsenal. They’re also one of the most neglected emails when it comes to design.

    In our upcoming webinar, we teamed up with Really Good Emails to show you killer email design best practices and some examples of brands delivering transactional emails that are anything but boring.

    Seats will go fast- sign up now! And if you can't make it to the live webcast, sign up anyways - we'll follow up the day after with the recording.
  • How to Build Better Loyalty Emails Recorded: Mar 16 2017 31 mins
    Ilya Dvilyanski, Senior Account Manager at Movable Ink + Mike Sund, VP of Strategy/Analytics at Olson 1to1
    Loyalty programs are one of the best ways to build profitable, long-term relationships with your customers. Add email marketing, and you’ve got a powerful strategy for boosting your program’s performance.

    For our upcoming webinar, we're teaming up with Olson 1to1, a leading loyalty and CRM agency. We’ll show you proven contextual marketing tactics used by leading brands to drive engagement.

    In addition, Olson 1to1 will share examples of how they’ve used Movable Ink to create highly relevant, personal and fun loyalty emails for clients that drove big results.
  • Contextual Email Makeover Webinar Recorded: Feb 23 2017 20 mins
    The Movable Ink team
    We asked brands to submit their email campaigns to win a complimentary email makeover… and now we’re doing a live webinar to walk through the results!

    You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
  • Comment construire une meilleure newsletter ? Recorded: Feb 15 2017 48 mins
    Philippe Gateau, Sales Manager SEMEA at Movable Ink
    Les newsletters sont parmi les types d’email les plus courant, mais aussi les plus difficiles à réaliser pour être pertinent. Faits correctement, les newsletters sont une manière très efficace de consolider l’engagement, de fidéliser le client, et de générer du trafic vers votre site Web. En utilisant des outils d'automation et de contenu contextuel vous rendrez vos messages systématiquement pertinents. Dans cet eBook, vous trouverez tout ce dont vous avez besoin pour construire une newsletter que vos abonnés vont non seulement ouvrir, mais évaluer comme ressource fiable. Vous aurez des conseils et des ressources qui vous orienterons grace aux best practices, aux conseil de ciblages, au contenu contextualisé pour obtenir l’interaction et renforcer la fidélité de votre client, Vous trouverez tout cela ici.
  • How to Drive Customer Retention with Email Marketing Recorded: Feb 9 2017 35 mins
    Greg Portnoy, Manager of Strategic Partnerships at Bronto and Nicholas Holder, Account Executive at Movable Ink
    Smart marketers know how costly is it to acquire new customers - that’s why customer retention should be at the core of all campaigns. A customer journey is more than redeeming rewards points, it’s about deepening your brand’s relationship to create repeat buyers.

    In this webinar, we’re teaming up with Bronto Software to share email marketing tactics to increase customer retention, including:
    - Abandoned Cart Series
    - Welcome Series
    - Loyalty Program

    We’ll be sharing examples of other retailer's success, so you can begin creating and improving your retention –based campaigns right away.

    Register now to save your spot!
  • Wie Sie einen besseren Newsletter bauen Recorded: Feb 9 2017 33 mins
    Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink
    Newsletter sind die am weitesten verbreiteten Marketing Emails, aber sehr schwierig richtig umzusetzen. Gute Newsletter sind der effektivste Weg, Leads zu pflegen, die Kundenloyalität zu steigern und Traffic auf Ihre Webseite zu treiben. Indem Sie Tools wie Automation oder kontext-relevantes Messaging nutzen, können Sie ihren Durchschnitts-Newsletter in ein mächtiges Marketing Tool umwandeln.
    In diesem eBook finden Sie alles was Sie benötigen um einen Newsletter zu bauen, den Ihre Empfänger nicht nur öffnen, sondern auch als eine wertvolle, zuverlässige Quelle ansehen. Des Weiteren wird aufgezeigt, wie Sie Nutzer zum Handeln bringen, sowie Kundenloyalität stärken. Angefangen von ‚wie startet man’ und diversen Best Practices, hin zu ‚mit welchen Inhalten spricht man Kunden gezielt und in deren Kontext an’.
  • Build a Better Newsletter Recorded: Nov 3 2016 27 mins
    Lauren Lind, Account Manager at Movable Ink
    According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.

    In our webinar, we’ll show you how to:
    - Consistently send the content your subscribers want by building subscriber profiles with progressive polling
    - Always deliver up-to-the-minute content, product inventory and more directly from your website with content automation
    - Deliver great mobile experiences with device targeting
    - Promote events and stores that are nearest to your subscribers with geo-targeting
    - Save time by automatically delivering daily sales

    Grab your spot now!
  • Getting Ready for Black Friday Recorded: Oct 20 2016 38 mins
    Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • Comment Construire un Welcome Pack Email efficace Recorded: Oct 6 2016 44 mins
    Philippe Gateau Sales Manager SEMEA, Movable Ink
    L’email de bienvenue est certainement la meilleure opportunitée pour poser les bases d’une relation solide et durable avec votre client. Les emails de bienvenue ont les meilleurs taux d’ouverture et de lecture, ce qui fait d’eux une chance unique de créer un impact sur le client. Mais les enjeux sont élevés, vous pouvez gagner ou perdre un client dans ce contact initial. Ce Webinar vous guidera à travers les étapes nécessaires à la creation d’un welcome pack email, qui transformera vos abonnés en clients fidèles, tout en collectant les données qui vous permettrons d’enrichir l’experience et la relation tout au long du cycle de vie client.
  • Steal These Ideas: Your 2016 Holiday Email Inspiration Guide Recorded: Sep 22 2016 55 mins
    Chris Kopyar, Associate Account Director, Movable Ink
    Need some fresh, new ideas for your holiday email campaigns? Look no further.

    In this webinar, we’ll show you the most impactful contextual tactics - from behavioral triggered content to personalization - along with ideas for using them in your own holiday campaigns.

    Here are just a few of the highly steal-able ideas you’ll discover:
    - Make charitable giving easy with location personalization
    - Cross-sell with product recommendations in shipping emails
    - Gather intel on holiday shopping behavior with progressive polling
    - Automatically deliver fresh content with dynamic holiday emails
    - Send relevant offers based on local weather

    …and much more!
  • Delivering a Better Holiday Email Experience with Live Data Recorded: Sep 7 2016 33 mins
    Scott Cornell, SVP of Strategy at Pierry Software, and Mike Dietz, Solutions Consultant at Movable Ink
    The holiday marketing season will be in full swing before you know it. Now is the time to start thinking about how your email campaigns can stand out from the crowd and deliver an exceptional, one-to-one customer experience.

    Movable Ink and Pierry have partnered together to show you how powering your holiday email campaigns with automated live data—like package tracking, live inventory and more—can drive real results this holiday season. Save your spot now!
  • Email für den Kunden von 2017 neu erfinden Recorded: Sep 7 2016 39 mins
    Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink
    In den letzten 12 Monaten haben sich die Erwartungen der Kunden drastisch verändert. Generische Massenemails erzielen keine guten Resultate mehr, wobei sogar 54% der Kunden sagen, sie würden eine Beziehung mit einer Marke beenden wenn sie weiterhin irrelevante Inhalte bekommen.

    Um in 2017 und darüberhinaus erfolgreich zu sein, müssen Email Marketing Kampagnen auf den einzelnen Empfänger hyper-personalisiert werden. Man muss auf demografische und kontextabhängige Daten in Echtzeit sowie auf die Verhaltensweise des Einzelnen zurückgreifen, um ein fesselndes Email-Erlebnis zu schaffen.

    In diesem Webinar werde ich Ihnen die momentane Email Marketing Landschaft, sowie die Trends für 2017 aufzeigen. Darüberhinaus zeige ich Ihnen, wie führende Marken Personalisierung und Kontext nutzen um höchst erfolgreiche Kampagnen umzusetzen – mit den richtigen Ergebnissen.
  • How to Get Holiday Ready: Your Festive Email Plan Recorded: Sep 6 2016 48 mins
    Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink
    The festive season is no longer limited to December. The adoption of Black Friday and Cyber Monday, in addition to Giving Tuesday, Manic Monday and Out of Stock Saturday, has meant that festive email campaigns can now last as long as 12 weeks.

    Does your holiday marketing have the longevity to survive the full season, without your customers burning out?

    In this webinar, Skip Fidura, Client Service Director at Dotmailer and Matt Potter, VP Northern Europe at Movable Ink, will share their favourite festive strategies, tactics and examples. Join this webinar and discover:

    -Why 56% of marketers will be launching their festive email campaigns before the end of October
    -How you can use rewards to drive urgency and purchases throughout the season
    -When is the optimum time to send your festive emails and stand out in the inbox
    -How you can sell everything you have during the sale period
  • Social & Email Holiday Success Starts Today Recorded: Aug 24 2016 38 mins
    Kristy O'Neill, Senior Account Manager, Movable Ink and Stephanie Bannos, Director of Product Marketing, Offerpop
    Now is the time to start planning your holiday marketing campaign if you want to stay ahead of the competition and maximize sales. In this 30-minute webinar, Movable Ink and Offerpop team up to help you kickoff your holiday email and social campaign planning.

    Based on insights from our 2016 Retail Holiday Readiness Report, this webinar will cover:
    - Findings from our 2016 holiday retail marketer survey and what it means for your marketing strategy
    - How-to's and inspiration for implementing a personalized, contextual email campaign
    - Best practices and unique ideas for how to promote a UGC campaign around the holiday shopper

    Save your spot now.

    #holidayreadynow
  • The Ultimate Guide to Contextual Marketing for the Restaurant Industry Recorded: Jul 28 2016 37 mins
    Michael Ricci, Chief Marketing Officer at Digital Fusion and Marissa Goba, Account Manager at Movable Ink
    Want to provide your guests with a best-in-class experience that keeps them coming back for more? In this webinar, you’ll learn how to create a contextual experience with email that drives engagements and boosts sales. You’ll learn how to create personal experiences, leverage loyalty data and provide a better mobile experience for your guests.
  • Réinventer l’Email pour le consommateurs de 2017 Recorded: Jul 28 2016 32 mins
    Philippe Gateau Sales Manager SEMEA, Movable Ink
    Au cours des derniers mois, les consommateurs ont vu s’accumuler dans leur boites de réception des emails peu attractifs et toujours plus nombreux. Envoyer le même message à une audience de masse conduit à des performances limitées, sachant que 54% des consommateurs déclarent vouloir se désabonner des programme dont le contenu n’est pas pertinent.

    Pour avoir du succès en 2017, vos campagnes d’email marketing se devront d’être hyper-personnalisées pour chacun de vos destinataires, en fonction de son comportement, de données contextuelles en temps réels, pour créer une expérience email convaincante.

    Lors de ce webinar, Philippe Gateau, SEMEA Sales Manager chez Movable Ink conduira une présentation du paysage email actuel, et des tendances qui auront un impact réel en 2017. De plus, vous verrez, au travers de nombreux exemples concrets, comment de grandes marques utilisent la personnalisation et la contextualisation pour créer des campagnes performantes avec des résultats chiffrés.
  • How to Build a Better Welcome Email Series Recorded: Jun 9 2016 45 mins
    Chris Kopyar, Associate Account Director
    Welcome emails are one of the best opportunities to build a lasting relationship with a customer. They have among the highest open and read rates, which gives them the potential to be highly impactful. But the stakes are high — you can gain or lose a customer in that initial contact.

    This webinar will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.

    Register Now.
  • How to Plan an Independence Day Email Campaign that Engages and Converts Recorded: May 24 2016 27 mins
    Marissa Goba, Account Manager at Movable Ink and Carl Sednaoui, Director of Marketing at MailCharts
    Get a jump start on your 4th of July Email Campaigns. Last year, U.S. consumers spent $6.7 billion for July 4th BBQs and picnics alone. It’s a busy time for travel and hospitality as well—more than 33 million Americans planned an Independence Day vacation last year. And those numbers are expected to rise in 2016. Join Movable Ink and MailCharts as we uncover what worked for email marketers last year, and dive into how to plan a 2016 Independence Day campaign that will engage and covert.
  • Leveraging Live Data to Create Amazing Retail Experiences Recorded: Apr 14 2016 31 mins
    Kristy O'Neil, Account Manager at Movable Ink and Kaila Garrison, Head of Product Marketing at Oracle Responsys
    Consumers now expect highly personalized, relevant marketing messaging, and brands are turning to live data to create this experience. By pulling live data into emails, marketers are creating tailored, in-the-moment messaging that provides value and drives action.

    In this webinar, Oracle and Movable Ink have teamed up to show you how to leverage an open platform and live data to create amazing email experiences. We'll discuss some of the challenges marketers face today, and how incorporating live data, using social feeds and APIs, can help solve those challenges.
Market in the Moment
The latest news, research and advice from the leaders in Contextual Email Marketing. These webinars will inform and inspire innovative email marketers to create truly personalized, one-to-one email experiences, which lift engagement, drive traffic and convert customers.

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  • Title: Réinventer l’Email pour le consommateurs de 2017
  • Live at: Jul 28 2016 8:00 am
  • Presented by: Philippe Gateau Sales Manager SEMEA, Movable Ink
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