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Email für den Kunden von 2017 neu erfinden

In den letzten 12 Monaten haben sich die Erwartungen der Kunden drastisch verändert. Generische Massenemails erzielen keine guten Resultate mehr, wobei sogar 54% der Kunden sagen, sie würden eine Beziehung mit einer Marke beenden wenn sie weiterhin irrelevante Inhalte bekommen.

Um in 2017 und darüberhinaus erfolgreich zu sein, müssen Email Marketing Kampagnen auf den einzelnen Empfänger hyper-personalisiert werden. Man muss auf demografische und kontextabhängige Daten in Echtzeit sowie auf die Verhaltensweise des Einzelnen zurückgreifen, um ein fesselndes Email-Erlebnis zu schaffen.

In diesem Webinar werde ich Ihnen die momentane Email Marketing Landschaft, sowie die Trends für 2017 aufzeigen. Darüberhinaus zeige ich Ihnen, wie führende Marken Personalisierung und Kontext nutzen um höchst erfolgreiche Kampagnen umzusetzen – mit den richtigen Ergebnissen.
Recorded Sep 7 2016 39 mins
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Presented by
Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink
Presentation preview: Email für den Kunden von 2017 neu erfinden

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  • Holiday Recap: The Biggest Email Marketing Wins from Cyber Week 2017 Recorded: Dec 7 2017 47 mins
    Kara Holthaus, VP of Client Services at SmarterHQ and Katherine Duhaime, Senior Account Manager at Movable Ink
    SmarterHQ and Movable Ink have teamed up to bring you the most impactful email marketing tips for 2018. In our webinar, we’ll look at the results of Cyber Week and share some of the biggest email marketing wins to help you create a solid strategy for the new year. We’ll also share inspiring, real-life examples of:

    - Behavioral marketing
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  • From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide Recorded: Nov 15 2017 47 mins
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    The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31?

    It’s not pretty.

    In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • How to Scale Personalization with Creative Variations Recorded: Oct 31 2017 29 mins
    The Movable Ink Team
    1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.

    No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!

    In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.

    We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • The State of Email Marketing Personalization in 2017 Recorded: Sep 14 2017 53 mins
    Movable Ink + Campaign Monitor
    If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the next level with behavioral data.
  • Your Ultimate Guide to Black Friday Email Inspiration Recorded: Aug 17 2017 42 mins
    Movable Ink + Iterable
    Your Ultimate Guide to Black Friday Email Inspiration

    Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:

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  • Real-Time Data and Personalization: A Look Inside Movable Ink's Summer Launch Recorded: Jul 27 2017 59 mins
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    Activating your company's data is the key to creating hyper-personalized email campaigns. In our upcoming webinar, you'll see examples of how to use your customers' data in creative ways. You'll also get an exclusive demo of Movable Ink's Summer Launch, including the new Data Sources app and a few other surprises!
  • Steal These Holiday Email Ideas Recorded: Jul 20 2017 59 mins
    Chris Kopyar, Associate Account Director, Client Experience
    It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.

    We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.

    Can't make the webinar? Sign up anyway, and we'll send you the recording!
  • Video: Why TalkTalk Work with Movable Ink Recorded: Jun 27 2017 2 mins
    Barbie Chambers, Email Marketing Executive at TalkTalk
    Watch this video to hear how Barbie Chambers, Email Marketing Executive at TalkTalk, has achieved success with Movable Ink and why she is building it into her email strategy.
  • Video Panel: Top UK Email Challenges and How to Solve Them Recorded: Jun 27 2017 25 mins
    Virgin Holidays, British Heart Foundation and Direct Marketing Association
    Join Virgin Holidays, the BHF and the DMA as they discuss the top UK email marketing challenges, including time, content and engagement. Discover how they are using automation, personalisation and live content to increase their results.
  • Video: The DMA Email Tracker - Your Guide to the Modern Inbox Recorded: Jun 27 2017 16 mins
    Jenna Tiffany, Founder and Strategy Director at Let'sTalk Strategy
    Email is the cornerstone of digital marketing and consumers’ preferred marketing channel. But what do consumers expect to see in the inbox?

    In this video, Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy, presented the DMA’s recent Consumer Email Tracker and shared how modern consumers are using their inboxes.

    In this video, Jenna reveals the answers to the following questions:
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    -What are the main reasons consumers unsubscribe?
  • Relive the Email Transformation Tour London Recorded: Jun 27 2017 3 mins
    Various Artists
    Marketing rock stars came together in London to discuss all things contextual marketing, innovation and the future of email marketing.

    Want to be notified when we are hitting your city? Let us know at http://emailtransformationtour.splashthat.com/
  • Video: How the British Heart Foundation Beats Targets with Intelligent Email Recorded: Jun 27 2017 12 mins
    Elly Crump, Email Marketing Manager at British Heart Foundation
    The British Heart Foundation is a UK-based charity that helps fund research into cardiovascular disease. It is important that all marketing investments have a positive impact on the support they receive.

    In this video, discover how Elly Crump, Email Marketing Manager at the British Heart Foundation, uses Movable Ink to:
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  • Video: How Virgin Holidays Delights Customers with Intelligent Emails Recorded: Jun 27 2017 17 mins
    Saul Lopes, Customer Lifecycle Lead at Virgin Holidays
    Virgin Holidays are passionate about pleasing their customers and providing the best holiday experience they have ever had. In 2015, Virgin Holidays started a new project to reinvent their email communications, to create truly engaging experiences for their customers.

    In this video, hear how Saul Lopes, Customer Lifecycle Lead at Virgin Holidays, used Movable Ink to create unique content for each recipient using real-time CRM, behavioral and contextual data, which increased engagement and revenue.

    In addition, discover how Saul has used early learnings to reimagine the customer journey and his plans to increase anticipation and reduce anxiety in the build up to a holiday.
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  • How to Use Behavioral Marketing in Your Emails Recorded: May 25 2017 12 mins
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  • Webinar: Ask Me Anything About Contextual Marketing Recorded: Apr 13 2017 20 mins
    Mike Dietz, Senior Solutions Consultant, Movable Ink
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    Mike Nelson, Really Good Emails + Team Movable Ink
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  • Contextual Email Makeover Webinar Recorded: Feb 23 2017 20 mins
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    You’ll see the email campaign before and after adding contextual elements. We’ll walk you through the steps we took to add context and give you plenty of ideas for adding contextual elements to any email campaign.
  • Comment construire une meilleure newsletter ? Recorded: Feb 15 2017 48 mins
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Market in the Moment
The latest news, research and advice from the leaders in Contextual Email Marketing. These webinars will inform and inspire innovative email marketers to create truly personalized, one-to-one email experiences, which lift engagement, drive traffic and convert customers.

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  • Title: Email für den Kunden von 2017 neu erfinden
  • Live at: Sep 7 2016 9:00 am
  • Presented by: Stefan Feichtinger, Business Development Manager, Central Europe at Movable Ink
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