Getting Ready for Black Friday

Presented by

Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource

About this talk

The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year. Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox? We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including: - Timing your campaign perfectly - Targeting based on your customers’ behavior - Advanced personalization techniques … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!

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