From Giving Tuesday to Intelligent Content: Your Year-End Fundraising Guide

Presented by

Alex Elman, Client Marketing Manger, Movable Ink, Brenna Foster & Chris Coletta, Senior Strategists, Content & Campaigns, BSD

About this talk

The tax deadline (Dec. 31) fell on a Saturday in 2016 and will fall on a Sunday this year. What happens to a fundraising program when the target audience might not be sitting at their desks, ready to click a big, beautiful “donate” button on December 31? It’s not pretty. In this webinar with Blue State Digital and Movable Ink, we’ll take a deep dive into fundraising data from 2016, and explain how to counter a potential drop in donations this year. From intelligent content to alternate revenue streams to leveraging big moments like Giving Tuesday and Cyber Monday, we’ll cover how nonprofits can prepare NOW for a weekend year-end. Can’t make the webinar? Register anyway, and we’ll email you the recording.

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