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The true power of B2B Content Marketing (showcase from Exact Software)

In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
His informal way of speaking and his seniority will definitely inspire you.

In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

Recommanded websites:
EURObizz: www.eurobizz.eu
BrightTALK: www.brighttalk.com
LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
Recorded Aug 18 2016 36 mins
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Presented by
Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
Presentation preview: The true power of B2B Content Marketing (showcase from Exact Software)

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  • The true power of B2B Content Marketing (showcase from Exact Software) Recorded: Aug 18 2016 36 mins
    Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
    In 1996 Bill Gates (Microsoft) made his famous statement with his article titled 'Content is King'. And how right was he with this statement. Content marketing is more important than ever before. In this webinar we will look at a case of Exact Software.

    We will interactively discuss things like the culture of content and how Exact Software was able to triple their business of Exact Online in the past few years! A spectacular result that, of course, is not just a matter of course. This resulted in a takeover by the private equity company Apex and made Exact into an American company.

    Our Keynote speaker is nobody less than Mark Appel, Global Marketing Director of Exact Software (operational in 6 countries). He talks about his experiences in setting up a content marketing and demand generation strategy for Exact Software.
    His informal way of speaking and his seniority will definitely inspire you.

    In 60 minutes EURObizz and BrightTALK will showcase you on the journey of Exact Software and what the lessons you can distillate from that. This is something you don't want to miss.

    Recommanded websites:
    EURObizz: www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    LinkedIn profile Mark Appel: www.linkedin.com/in/markappel
  • Smart Email Marketing within an Omnichannel strategy Recorded: May 19 2016 56 mins
    Werner van Ekkendonk, CEO EURObizz Group
    According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
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  • Title: The true power of B2B Content Marketing (showcase from Exact Software)
  • Live at: Aug 18 2016 4:30 pm
  • Presented by: Werner van Ekkendonk, CEO EURObizz BV and Mark Appel, Global Marketing Director Exact Software
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