Hi [[ session.user.profile.firstName ]]

7 Lessons from 7 Product Gurus: 1. Kenneth Berger

In only two short years, Slack has become one of the fastest-growing and most beloved enterprise SaaS products of all time. But the secrets behind its growth aren’t what you might expect. Slack’s ex-PM, Kenneth Berger, shares three surprising principles that helped drive Slack’s success.
Recorded Feb 1 2016 18 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Kenneth Berger
Presentation preview: 7 Lessons from 7 Product Gurus: 1. Kenneth Berger

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Products That Count holiday party featuring Uber early VC Recorded: Dec 21 2016 47 mins
    Shawn Carolan, Jonas Kaufman
    Shawn Carolan’s lightning talk:
    Iconic consumer products seem obvious in hindsight, but crafting a “products that counts” from a blank canvas is a challenging climb filled with pitfalls. Uber early investor, venture capitalist and recovering entrepreneur Shawn Carolan argues that you need to boil down a product’s core purpose to a single sentence in order to gauge demand, scope ambitions, attract investors, align teams, speed execution, hire employees and get customers faster.
    Jonas Kaufman’s lightning talk:
    Safe drinking water is the product that counts the most. But today, millions of people lack access to it. Serial entrepreneur and social activist Jonas Kaufman will share the disruptive approach he’s come up with to provide clean drinking water to millions of people. He’ll also discuss how easy it is to get involved.
    SC Moatti’s lighning talk:
    How do you go about creating mobile products used by billions of people? What are the new rules shaping the future of connected technology? Drawing from her work experience as an executive at places like Facebook, Nokia, and Opera Software, as well as extensive interviews with executives at mobile pioneers such as Airbnb, Pandora, and Uber, SC Moatti lays out the three rules that every mobile product needs to be successful.
  • Pricing guru Madhavan Ramanujam on Designing Products Around Price Recorded: Nov 16 2016 56 mins
    Madhavan Ramanujam
    Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.

    Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).
  • Uber Frmr Product Exec on Building Products at Scale Recorded: Nov 1 2016 58 mins
    Frederique Dame
    What are the fundamentals of building great products at scale? Former Uber product exec Frederique Dame reveals why it is critical to have a clear mission and clear goals, how companies can stay agile as they scale, and what culture fosters innovation with a team that operates in hyper growth mode. Along the way, she shares concrete examples from Yahoo!, Photobucket, SmugMug, and Uber.

    Frederique Dame is a product veteran with 15 years of experience building large scale products for large and small tech companies in Silicon Valley. Most recently, she helped scale Uber from 80 employees to 7000+, and from 14 cities in 4 countries to 400+ in 68 countries. Prior to Uber, she built large-scale social products at Yahoo!, Photobucket, and Smugmug. Today, Frederique is a startup advisor and angel investor.
  • Slack head of growth Merci Victoria Grace on constantly beginning Recorded: Jul 28 2016 55 mins
    Merci Victoria Grace
    How do you bring new users on board in ways that keeps them coming back? Slack head of growth Merci Victoria Grace reveals the secrets behind Slack new user experience including building a culture of shoshin (the “beginner’s mindset”), cultivating empathy for new users and more. Prior to joining Slack, Merci ran her own mobile company and most recently, was the Director of Product Management at Gigwalk, a mobile workforce platform.
  • Product visionary Kintan Brahmbhatt on The Amazon Way Recorded: Jun 22 2016 66 mins
    Kintan Brahmbhatt
    Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer. He leads product vision and execution for Amazon Music, including Prime Music and Amazon’s music experience on Echo and Alexa. Previously Kintan led product launches for IMDb, Amazon Video and Kindle. He is also an active angel investor and advisor to several startups.
  • The three things you need to know before taking your business mobile Recorded: Jun 15 2016 36 mins
    SC Moatti
    Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success - they must be beautiful, they must understand us, and they must learn about us as we use them.
  • Midas Top 100 VC Tim Chang on Messaging is Eating the World Recorded: Apr 27 2016 58 mins
    Tim Chang
    Conversation and messaging-based interfaces are becoming the new norm in the post-app economy for next-generation mobile services, commerce and transactions. But why do some messaging services thrive when most don’t? Veteran Silicon Valley VC and Mayfield fund managing partner Tim Chang shares his investment thesis for re-inventing the interface for everything from offline services, shopping, healthcare, banking and finance, education, fitness, nutrition, to travel, enterprise apps, and IoT via messaging and chat. Along the way, he shares lessons learned from the most compelling mobile messaging services out there. Tim has been named one of Forbes/Midas top 100 venture capitalists in 2011 and 2012. More at http://www.mayfield.com/.
  • 7 Steps to a Successful Mobile Launch: 6. Fill the room (before users arrive) Recorded: Mar 15 2016 19 mins
    SC Moatti
    One of the worst experiences for mobile audiences is the feeling of entering an “empty room.” In this session, we look at ways to attract a crowd, including viral loops, first-timers’ experience, and balancing of mobile marketplaces, based on case studies from Facebook, ridesharing service Lyft, mobile messaging platform Tango.
  • 7 Steps to a Successful Mobile Launch: 7. Gear up for launch Recorded: Mar 15 2016 41 mins
    SC Moatti
    This last session brings it all together. Now that you have a definition of success, clear metrics, a target audience and a seamless way to get them then in and get them hooked, it’s time to scale! We provide participants with a launch checklist and a methodology to execute a successful test campaign before the general release of your mobile product.
  • The three things you need to know before taking your business mobile Recorded: Mar 15 2016 31 mins
    SC Moatti
    Increasingly, businesses are focusing their time and budget on going mobile. But without good execution, it’s extremely easy to fail! There are three elements of a mobile product that make it a success - they must be beautiful, they must understand us, and they must learn about us as we use them.
  • 7 Steps to a Successful Mobile Launch: 4. Stand out Recorded: Mar 1 2016 40 mins
    SC Moatti
    Few companies have the luxury of being a dominant player in their field. Most of the time, they need to communicate what sets them apart from their competitors. In this session, we provide participants with tools to help them identify how they stand out, how they might be vulnerable, and how to effectively communicate that to a mobile audience, using real-estate marketplace Trulia as an example.
  • 7 Steps to a Successful Mobile Launch: 5. Test, measure, repeat Recorded: Feb 29 2016 41 mins
    SC Moatti
    A key elements of a successful mobile launch is the ability to measure and optimize the conversion funnel of your users. In this session, participants will learn which of the 300+ measurement tools available out there are necessary for an initial release and what parameters drive performance in mobile marketing campaigns. We will also provide benchmarks for mobile user acquisition in select industries.
  • 7 Steps to a Successful Mobile Launch: 3. Segment to better target Recorded: Feb 29 2016 14 mins
    SC Moatti
    With a goal and a conversion funnel, we are now ready to take a look at our target users and segment them. In this session, we provide a framework to maximize the engagement of mobile users based on their context and on their behavior. Participants will leave with best practices for distinct segments, from the most engaged to the most profitable ones based on case studies from Facebook and mobile messaging platform Tango.
  • Netflix Product VP at Products That Count: Netflix from Good to Great Recorded: Feb 24 2016 61 mins
    Gib Biddle
    How do you build products and brands people love? Netflix' ex-VP Product, Gib Biddle, shares how his product team at Netflix worked in concert with marketing to build a great product and brand. He dives into Netflix early days' product strategy and metrics, as well as some of the company's successes and failures along the way. He reveals the models used to develop a beloved brand and how these models apply to other consumer tech companies, enabling them to delight customers in hard-to-copy, margin-enhancing ways.
  • 7 Steps to a Successful Mobile Launch: 2. Optimize user conversion Recorded: Feb 23 2016 44 mins
    SC Moatti
    Now that we understand what success means, we look at ways to optimize conversion on mobile. We map out a funnel from user’s initial interest all the way through their onboarding. We provide best practices that allow participants to avoid wasting opportunities to smoothly onboard people who want to use their product. We also offer creative ways to acquire users on mobile based on examples from Facebook and real-estate marketplace Trulia.
  • 7 Steps to a Successful Mobile Launch: 1. Define success Recorded: Feb 16 2016 41 mins
    SC Moatti
    Most business leaders we work with say they know what success means to them and they are surprised to see how success is interpreted differently across functions and levels in their organization. Using a case study from Facebook, this session gives participants tools to align their team on goals, metrics and success for a mobile launch. By the end of the session, they will understand how to create a business equation and identify the one success metric they need to watch.
  • 7 Lessons from 7 Product Gurus: Wrap-up Recorded: Feb 2 2016 3 mins
    SC Moatti
    In this section, we wrap up what we've learned from our 7 gurus about building great products.
  • 7 Lessons from 7 Product Gurus: 7. Yann Kronberg Recorded: Feb 1 2016 19 mins
    Yann Kronberg
    Mobile user acquisition worldwide is challenging and getting more and more expensive. Mobile growth guru Yann Kronberg shares best practices in optimizing volume and value in the world of mobile app stores and advertising networks.
  • 7 Lessons from 7 Product Gurus: 7. Yann Kronberg - Intro Recorded: Feb 1 2016 2 mins
    SC Moatti
    In this lecture, we introduce our next guest speaker: mobile advertising expert Yann Kronberg.
  • 7 Lessons from 7 Product Gurus: 6. Sean Ellis Recorded: Feb 1 2016 19 mins
    Sean Ellis
    Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth, and share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar
Products That Count
A think tank for product makers, lovers and thinkers.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 7 Lessons from 7 Product Gurus: 1. Kenneth Berger
  • Live at: Feb 1 2016 11:00 am
  • Presented by: Kenneth Berger
  • From:
Your email has been sent.
or close