Growth guru Sean Ellis, who coined the term “growth hacking” in 2010, will reveal how product teams can maximize their impact on growth, and share examples from companies he helped grow from customer zero to IPO, including Dropbox, Eventbrite and Uproar
RecordedFeb 1 201619 mins
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Artificial Intelligence, Human Intelligence, and Product Management
Bradley will share insights gleaned along his 25 year journey from Computer Vision researcher to Product Executive at Google. In particular, he will trace a continuity from his own computer vision focused startup (Virage), to Flickr (which he acquired and managed at Yahoo), finally culminating in the launch of Google Photos (which he oversaw at Google).
GoPro grew rapidly from 2009 through its IPO in 2014, creating its own market and becoming the world’s #1 selling action camera. Going from a small, relatively niche product to a globally, recognized household name (and verb – “GoPro moment”!) was not easy. GoPro beat the odds, but not without lessons learned along the way. Meghan will talk about the moments that defined GoPro products, what she wishes she had known, and what it took to succeed against all odds.
Innovation is hard anywhere. It’s particularly hard at a company going through a massive business model transformation. The New York Times has gone from delivering newspapers to people’s doorsteps, relying mostly on a print advertising supported model, to now a digital product subscription business. The Times must continue to excel in its core competency, delivering deeply reported stories, while also adapting to a changing landscape. Hear how we create products and processes that have helped The New York Times thrive in the digital era. In this talk, Alex will walk us through creating new products and processes at an organization undergoing a deep transformation in its business model – and way of working.
Customer Obsession is one of Amazon’s key leadership principles. In this talk, Amazon Product Executive Kintan Brahmbhatt will share insights about Amazon’s customer-centric and data-centric approach to building products. He will use anecdotes from real-life product decisions for the Amazon Music experience on mobile and Alexa to demonstrate Amazon’s approach of starting with the customer and working backwards. The talk will include actionable thinking points that can help other product leaders inform their decisions.
In this talk, Prerna Singh, Director of Product at Quarts, will focus on her experience leading product teams at various media companies, the importance of establishing data literacy organizationally, and how to use design thinking and user research techniques to empower organizations to embrace this culture.
With competing priorities and multiple stakeholders, roadmap planning can easily become an exercise of summing and sorting product features across columns of spreadsheet attributes. While stack-ranking creates discipline and transparency, it too often falls short on magic.
Learn practical techniques to transform your roadmap process, balancing long term strategic goals, short term wins, and the little things that capture the hearts of your users. Donna Boyer shares tips and anecdotes from 20+ years as a product executive at companies ranging from early stage startups to Yahoo, Airbnb and Stitch Fix.
The Mythical Man Month was published in 1975 illustrating many fallacies of software engineering and project management. Product management has long been hard to analyze, but the shift to data and experimentation as a core part of Product Management has surfaced several fallacies. Roadmaps are pointless if the underlying Product Management system is not set up the right way. Convoy Chief Product Officer, Ziad Ismail shares his experience from running product teams and advising startups on some of the major pitfalls and solutions.
How do you build a $1bn annual revenue business in the enterprise software space with no salespeople and pricing of $10 for 10 users? Shaun, the former Head of Growth at Atlassian will share lessons learned during his 6 years at the company from 300 people through its $5.8bn IPO and beyond. Shaun will describe the levers for scale in a low-touch business and how you stay scrappy when you’ve become market dominant.
There is no blueprint for career progression in Product Management. It’s common to encounter setbacks, lateral moves, and failure. Xiaodi Zhang, CPO at 1stdibs, has had all of those experiences and now leads a team of 27 Product Managers and Designers at 1stdibs. Learn how she transitioned to Product without training or technical experience, survived the dot-com bubble, and navigated through eBay & Gilt to land her dream job at 1stdibs. Without knowing it, Xiaodi created her own career path. In this talk, she will highlight the key experiences and critical decisions that propelled her to where she is today.
Discover how exceptional teamwork between marketing and product creates a hard-to-copy, strategic advantage. Learn two positioning and branding models and how Netflix applied these models to build a brand and product that more than 100 million customers love today, as well as the mistakes the team made along the way.
At the end of the day, product people want to always ship products that make an impact for their customers, and their company. Mike Grishaver, Etsy fmr CPO, who’s led revenue-generating product teams and organizations at Yahoo!, LinkedIn, Pandora, and Etsy will share lessons learned about successfully launching impactful and profitable products across a range of monetization models and stages of companies. This talk is aimed to help you navigate the complex world of product development, no matter your current area of focus, and helps you ship products that count.
What does it take for our products to become so essential that we trust them? The best products speak to us from the heart, not the mind, yet state-of-the-art product development optimizes for data, not emotions. Apple Beats Music fmr Product Head Ryan Walsh shares his lessons learned building products that touch us deeply, including the importance of storytelling, the critical role or organizational design, and insights that build trust.
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.
People have lives outside technology. We don’t use our products in a vacuum. But how do you measure the human friction that exists outside your product screens? General Assembly Chief Product Officer Shiren Vijiasingam walks through common traps and pitfalls that even the strongest teams fall into when building products, and offers practical tips to avoid them. Learn how you can build whole product experiences with a few fundamental service design techniques you can implement in your next sprint.
Businesses and product managers love to shout about being “data-driven.” Data is obviously fundamental, but with an industry average conversion rate of 3%, most of our data is internal-facing and biased towards the minority of existing customers who have successfully converted. What about the majority who are non-customers? We are often blind to why non-customers fail, yet break-through products can come from understanding the potential customers who never show up in your dashboards and models. Stop navel gazing and join this session where Chad Jennings will share case studies, frameworks and methods you can use to uncover insights that can drive not only growth but useful, usable and delightful products.
Being today's “Uber for X” works great, some of the time. But following the path of someone else’s success doesn’t always get the results you want or expect. Come hear stories from the front lines of trying – and often failing – in applying someone else’s business model, product strategy, and management style. There’s a lot to learn from and be inspired by in others’ success, when you know how to apply it the right way.
How do you reconcile vision and execution? Netflix Former Product VP Gibson Biddle shares the two models he uses to define product strategy and answer the question, “How do we delight customers in hard-to-copy, margin-enhancing ways?” He’ll then share how he puts the strategy into practice via carefully defined metrics and tactics. Last, he’ll simulate a product strategy meeting, demonstrating the fast-paced “debate, decide, then do” environment at Netflix as he presents two modern-day, Netflix mini-cases.
Learning how to drive growth is a major key to the success of a business - but it is also equally as important to learn how to analyze and attribute that growth in order to understand key drivers and continue growth momentum. Pulling from his experience growing and leading the product teams at Instacart, Wealthfront, and LinkedIn, Elliot Shmukler will take the stage to discuss best tactics for analyzing growth, identifying what worked and what did not, and how to build a strategy around those findings to replicate the effects and ensure continued growth.
How do you create a roadmap when your team and customers are scattered around the world? It's hard to keep everyone aligned and involved when key people are located in different time zones. TransferWise's North American product head Josh Aziz shares best practices that allow product managers to automate their work down to every detail, allowing you to focus on your product's impact and making sure everyone is behind your vision.
About the speaker: Josh Aziz is the Product Manager for TransferWise North America. He leads the product strategy and vision for the U.S. and Canada. He works alongside a team of banking and compliance experts, customer support specialists, and engineers to transform how money moves around the world, and make financial services cheaper, more transparent, and more convenient for everyone.
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.