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7 Steps to a Successful Mobile Launch: 2. Optimize user conversion

Now that we understand what success means, we look at ways to optimize conversion on mobile. We map out a funnel from user’s initial interest all the way through their onboarding. We provide best practices that allow participants to avoid wasting opportunities to smoothly onboard people who want to use their product. We also offer creative ways to acquire users on mobile based on examples from Facebook and real-estate marketplace Trulia.
Recorded Feb 23 2016 44 mins
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SC Moatti
Presentation preview: 7 Steps to a Successful Mobile Launch: 2. Optimize user conversion

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  • Title: 7 Steps to a Successful Mobile Launch: 2. Optimize user conversion
  • Live at: Feb 23 2016 12:15 am
  • Presented by: SC Moatti
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