7 Steps to a Successful Mobile Launch: 3. Segment to better target

Presented by

SC Moatti

About this talk

With a goal and a conversion funnel, we are now ready to take a look at our target users and segment them. In this session, we provide a framework to maximize the engagement of mobile users based on their context and on their behavior. Participants will leave with best practices for distinct segments, from the most engaged to the most profitable ones based on case studies from Facebook and mobile messaging platform Tango.

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