Product visionary Kintan Brahmbhatt on The Amazon Way
Amazon started as an online book store and today, it’s a leading retailer and cloud computing giant. What are the secrets behind Amazon’s success? Amazon’s product exec Kintan Brahmbhatt reveals the Amazon Way, including insights on Amazon’s approach to building products by working backwards from the customer. He leads product vision and execution for Amazon Music, including Prime Music and Amazon’s music experience on Echo and Alexa. Previously Kintan led product launches for IMDb, Amazon Video and Kindle. He is also an active angel investor and advisor to several startups.
RecordedJun 22 201666 mins
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Product management is a jack-of-all-trades role. However, it is important to be a master of some. How do you determine where to go deep and where to know enough to be effective? How do you develop the cross-section of skills to make yourself a more effective product manager? Join Vimeo fmr CPO Christophe Gillet to learn about “T-shaped product management” and how your personal “T” is most effective within your organization.
About The Speaker: Christophe is the Chief Product Officer at Skillshare - where he runs product, design and engineering. Prior to joining Skillshare, Christophe was GM & Head of Product at Vimeo, where he led the product vision for the overall brand experience and development for Vimeo’s creator platform tools. In addition, Christophe has held product roles at eBay, Fan.TV, Adap.tv and iPreo.
TOPIC: Solving the Paradox of Choice - Bikes, Scooters and Cars - Oh My!
In a world of increasing options, how do you quickly help consumers make choices without making them feel overwhelmed by the possibilities? How do you build a product that is resilient in an ever-changing landscape? Moreover, how do you do this without impacting conversion? Join Jeff Warren, former Head of Marketing at Expedia and current CEO of Migo to talk about the Paradox of Choice. Jeff will walk us through an example of how Migo has designed its product to help travelers make quick decisions and get moving to their destinations. He will also share a framework you can use for your product designs.
About The Speaker: Jeff Warren is the founder and CEO of Migo, the search app for personal transportation that mixes rideshare, traditional taxis, car-share (i.e. Car2Go, ReachNow), bikes, scooters and public transit onto a single real-time mobile app.
Prior to creating Migo, Jeff led the marketing team at Expedia for Travelocity and Wotif. During his tenure at Expedia Jeff also created the first marketing team to employ data scientists and machine learning systems, leading Metasearch (i.e. Kayak, TripAdvisor, Trivago) to move from contributing 1% of Expedia's hotel booking volume to over 20% in less than a year.
In addition, Jeff held a variety of leadership and corporate development roles at Motorola, where he led the team that introduced Android products.
What does it take to build products customers pay for forever? "A focus on keeping existing customers versus winning new ones," says Gainsight CPO Karl Rumelhart. Products designed for subscription need low churn and high net retention. They also need to meet the needs of another internal constituency: Customer Success Managers, in addition to Sales and Support. Rumelhart describes what product managers need to know about subscription models and how to approach gathering input and prioritizing against those tradeoffs. He also reveals how to make Customer Success Managers a key asset for the product team.
About the Speaker: Karl Rumelhart is the Chief Product Officer at Gainsight. Karl is responsible for the product roadmap for Gainsight’s customer success platform. Karl has held senior product and marketing roles at VMware, leading product management for VirtualCenter and driving the acquisition of SpringSource. Karl has also run product teams at Jive and predictive analytics at Infer. Prior to his software career, Karl was an academic mathematician, lecturing at Stanford University after receiving a Ph.D. from Harvard University.
As product managers, we’re highly proficient at putting together a roadmap for our products. What happens when we use the same focus and creative thinking when we think about our careers? Join Andrea Chesleigh, VP of Product at One Kings Lane, as she shares her experiences and learnings at companies like Zappos and Rent the Runway to build out her product career roadmap. Andrea will talk about her thought process and highlight how she uses the same critical thinking skills we normally use in our Product toolkit when shaping her career.
About The Speaker: Andrea is the VP of Product and Engineering at One Kings Lane, a digital-first resource for making your home an expression of your personal style. She has spent over fifteen years in Product and Tech, and has led teams at startups and Fortune 500 companies, including Rent the Runway, Zappos, Time Warner, and Verizon. Andrea is passionate about solving hard (seemingly impossible) challenges, developing simple yet delightful products, building teams of entrepreneurial critical thinkers, and creating strategic outcomes with impact. She is a hands-on leader with a player/coach style, diving into the details with her team to partner, advise, and guide them to success.
Shoot-Ready-Aim. It's the classic recipe for failure. Let Scott walk you through his 14-point checklist for determining when it makes sense to do just a moderate amount of planning up front.
About The Speaker: Scott Porad is the CTO at Rover.com, a sharing economy marketplace for dog boarding and dog walking. In addition, he is an owner of Do206.com, an event guide that answer the question, “what to do in Seattle?” Since 1995, Scott has been building industry leading web sites including Cheezburger, an early leader in the user-generated content space, launching drugstore.com, working on ESPN.com at Paul Allen's Starwave Corporation and for Seth Godin at Yoyodyne Entertainment. Scott lives online at http://scottporad.com and in real life with his family in Seattle.
As Director of Product Management at Instagram, Vishal Shah is responsible for building products that help people discover and connect with their interests on Instagram. He leads consumer, business, and revenue products including Search, Explore, Ads, IGTV, and Shopping. Vishal was most recently named #9 on Fast Company’s 100 Most Creative People in Business 2018. Prior to his role at Instagram, Vishal spent 10 years at Turn, pioneering programmatic advertising and marketing technology in roles across engineering and product. Prior to Turn, Vishal was with Accenture’s Technology Labs. Vishal holds degrees in Computer Science and Business from the University of California, Berkeley and resides in the Bay Area with his wife Reena and their two budding Instagrammers.
About the Speaker: Monetization of social platforms has historically had a tension between the needs of the consumer and business sides of the product. Instagram Product Head Vishal Shah shares how Instagram eschewed this notion and embraced the business ecosystem to build a powerful Feed and Stories Ads business. He also talks about the future of the platform and how Instagram is evolving from place where businesses are discovered to a place where business is done.
What is innovation? How do you build a blockchain platform that accelerates the advent of an open financial system? How do you go about transforming complex industries like finance and insurance? Coinbase CPO Jeremy Henrickson shares stories from his career and other experiences about how meaningful innovation emerges from first principles. Jeremy will explain why he usually eschews conventional wisdom and why he believes that great products, great teams, and even great music grows from first principles thinking.
About the Speaker: Jeremy Henrickson is the Chief Product Officer for Coinbase. He is responsible for the product, engineering, and design functions as well as emerging business units. In that capacity he has helped build the teams that create products to accelerate the advent of an open financial system. Jeremy formerly served as VP of Product Development at Guidewire and as the Director of Technology Services at Reactivity. He studied at Stanford University where he received his BS and MS in Computer Science.
How can Product leaders lead design organizations when they're not designers themselves? When done badly there is tension between the product and design teams because the business can easily distrust the intangible benefits of a thriving design team. Jet.com fmr Product VP Sarah Bernard shares a tried and true framework Product leaders can apply in their organization to ensure their design thinking is performing to its highest potential. Product leaders need this performance from design because it is an essential element for solving really hard product problems and getting to inspired solutions.
About The Speaker: Sarah Bernard is COO at Crisis Text Line, a technology non-profit in the space of mental health that spreads empathy with innovation. Bernard has grown her career over the last 20 years in Tech. Previously she was VP, Product at Jet.com and held positions as General Manager, SVP and VP of Global Product with Expedia’s Hotwire, HP’s Snapfish.com, Johnson & Johnson’s BabyCenter.com, and Vantiv. Ms. Bernard leads Product, User Experience, Analytics, and Technology in comprehensive transformations with initiatives that accelerate growth. She applies innovative organizational design, process implementation, product discovery, development methodologies, and talent curating within her companies. By creating cultures that encourage risk-taking and excellence, she has enabled her companies to respond quickly to market disruptions and create disruptions themselves. Ms. Bernard holds a BA in Cognitive Science (the study of Artificial and Human Intelligence) from Brown University.
If building products is hard, building platforms is uniquely challenging. Customer segmentation is tricky, prioritizing features and defining MVPs incredibly complex, and maintaining quality without creating bottlenecks exhausting. “But the rewards of seeing products and services flourish and scale on your platform is both exhilarating and fulfilling,” says Snap, Facebook and Microsoft product exec Ash Wahi. In this talk, he draws on his experiences working on the Facebook Open Graph, Snap monetization platform, .NET Framework, and early Azure ServiceBus, to share best practices to building platforms that scale.
Leading a product team is hard work in the best of times. But are you equipped for a crisis? YouTube Premium Product Head Will Aldrich has learned to lead successful product teams in extreme circumstances, from the recent mass shooting at YouTube to the sudden passing of SurveyMonkey's CEO. He will share some advice he wishes he'd had for helping a team heal during hypergrowth.
How do you build an unforgettable enterprise software experience in a world of cutting-edge products? What are the different roles that PMs play at each stage of a product’s evolution?
Inc. Magazine 30 Under 30 and Envested founding CEO Isa Watson shares key concepts that allowed her to create an intuitive platform that’s actually social. Drawing on her breadth of product management experience—from Wall Street to startup—she shares a framework for building products people love in any industry.
How do you build a product that enhances workflow for today’s professionals? Asana Product VP Alex Hood shares his unique approach to building solutions that compliment workflow after years of research into how people get work done. His methodologies will help you design products that improve productivity and efficiency in the workplace.
How do you go about building tech that keeps people healthy? Digital health has massive promises, but it’s no an easy task to connect communities around difficult topics like chronic diseases or drug addiction.
Digital health serial entrepreneur Daniela Luzi Tudor shares the best practices she has developed building product that heal, from Microsoft to addiction recovery service WEconnect Recovery.
Want to accelerate your progress as a high-impact Product Manager? Based on 25 years of product management at companies like Fitbit, Twitter, Yahoo! and Netscape, Tim Roberts shares key concepts that helped him lead his teams to success. By understanding the core value of Product Management and knowing how to choose your battles, Tim shares the skills every Product Manager can implement to make sure they are not only scaling the impact of their products, but their influence as well.
How do you drive meaningful growth for your product? Slack Product Head Jules Walter shares frameworks he used to drive growth. He takes a stand against traditional approaches of scaling using a test and repeat approach. Instead, he advocates first developing a deep understanding of the problems preventing growth, and then using a structured approach to identify the best experiments to tackle those problems.
How do you go about managing huge risks on behalf of customers? How do you communicate them effectively? What role do product managers play in building for ethics? Google Cloud Design Lead Matt Conway shares what he learned designing for threats and mis-use of the products he built. He shares his perspective on one of today's hot topics and ongoing conversations on ethics in design.
Artificial Intelligence, Human Intelligence, and Product Management
Bradley will share insights gleaned along his 25 year journey from Computer Vision researcher to Product Executive at Google. In particular, he will trace a continuity from his own computer vision focused startup (Virage), to Flickr (which he acquired and managed at Yahoo), finally culminating in the launch of Google Photos (which he oversaw at Google).
GoPro grew rapidly from 2009 through its IPO in 2014, creating its own market and becoming the world’s #1 selling action camera. Going from a small, relatively niche product to a globally, recognized household name (and verb – “GoPro moment”!) was not easy. GoPro beat the odds, but not without lessons learned along the way. Meghan will talk about the moments that defined GoPro products, what she wishes she had known, and what it took to succeed against all odds.
Innovation is hard anywhere. It’s particularly hard at a company going through a massive business model transformation. The New York Times has gone from delivering newspapers to people’s doorsteps, relying mostly on a print advertising supported model, to now a digital product subscription business. The Times must continue to excel in its core competency, delivering deeply reported stories, while also adapting to a changing landscape. Hear how we create products and processes that have helped The New York Times thrive in the digital era. In this talk, Alex will walk us through creating new products and processes at an organization undergoing a deep transformation in its business model – and way of working.
Customer Obsession is one of Amazon’s key leadership principles. In this talk, Amazon Product Executive Kintan Brahmbhatt will share insights about Amazon’s customer-centric and data-centric approach to building products. He will use anecdotes from real-life product decisions for the Amazon Music experience on mobile and Alexa to demonstrate Amazon’s approach of starting with the customer and working backwards. The talk will include actionable thinking points that can help other product leaders inform their decisions.
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.