Uber Frmr Product Exec on Building Products at Scale
What are the fundamentals of building great products at scale? Former Uber product exec Frederique Dame reveals why it is critical to have a clear mission and clear goals, how companies can stay agile as they scale, and what culture fosters innovation with a team that operates in hyper growth mode. Along the way, she shares concrete examples from Yahoo!, Photobucket, SmugMug, and Uber.
Frederique Dame is a product veteran with 15 years of experience building large scale products for large and small tech companies in Silicon Valley. Most recently, she helped scale Uber from 80 employees to 7000+, and from 14 cities in 4 countries to 400+ in 68 countries. Prior to Uber, she built large-scale social products at Yahoo!, Photobucket, and Smugmug. Today, Frederique is a startup advisor and angel investor.
RecordedNov 1 201658 mins
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Today’s retail powerhouses are all online - while brick and mortar stores are connected to retailers’ online experiences. However, differentiating and growing an e-commerce marketplace product is challenging - especially when faced with intense fast moving competition. What does it take to reposition an e-commerce marketplace for new growth? Shutterstock Product VP Chris Cosentino will tell the story of rebuilding and reigniting growth within Shutterstock’s digital image marketplace.
About The Speaker: Chris Cosentino is a VP of Product Management at Shutterstock where he focuses on optimizing and building an e-commerce marketplace to enable creative professionals around the world to tell their stories. Prior to his time at Shutterstock Chris was a Group Product Manager at Etsy - focused on building a global payments platform for buyers and sellers and then leading overall growth. In previous roles, Chris also worked in enterprise software and finance. He received a degree from Boston College.
To shine as a product manager, you need to have successful product launches over and over again with products that perform well in the market. That said, you need to reinvent yourself a little bit with every new launch. How do you go about enhancing your skillset to become stand out from the crowd? Fitbit fmr Software Product Head Yasi Baiani will share insights on how to continuously improve as a product manager and ultimately differentiate your ideas in order to get the funding and support needed to build successful products.
About the Speaker: Yasi Baiani is the VP of Product at Halo Neuroscience - building new solutions to expand neurotechnology’s capabilities to a variety of fields. Prior to joining Halo Neuroscience, Yasi led the product team at Fitbit - introducing several new platforms and features to one of the fastest-growing wearable tech companies. In addition, Yasi is a visiting professor at the University of California Berkeley - where she teaches courses on product management. Yasi holds an MBA from Harvard University and currently lives in San Francisco.
You can do product research at any scale - from multi-million dollar budgets to multi-dollar budgets (and anything in-between). When you set out to on a research project, how do you find out what your customers need and what they’re willing to pay for your product at every stage of the product lifecycle? Microsoft fmr Product Lead Anne Weiler will share research best practices from her 20+ year career in tech at startups, mid-sized established companies, and large-scale enterprises. As a bonus, Anne will share thoughts on how to enter product management from other disciplines and what skills make a good product manager.
About The Speaker: Anne Weiler is CEO and co-founder of Wellpepper, a clinically-validated and award-winning platform for interactive treatment plans. She previously held global product management roles at Microsoft in new product development and emerging markets. She spent 3 years at Microsoft Russia leading the $300M Information Worker Business. Anne joined Microsoft in 2001 with the acquisition of a Canadian web content management company called Ncompass Labs. Anne holds a degree from the University of Waterloo and currently lives in Seattle.
No matter where you work or what industry you’re in, there is one common question that is asked of product managers. That question is - "what's your strategy?" Whether at the corporate or product level, the purpose of "strategy" remains the same - it is the framework to guide a product or company to reach goals and realize its vision. RetailMeNot Product VP Art Okamoto will explain how he thinks about constructing a strategic framework that drives successful results for product organizations.
About the Speaker: Art Okamoto is the former VP of Product at RetailMeNot, a leading savings destination connecting consumers with online and in-person retailers. Prior to joining RetailMeNot, Art worked at AliveCor, a company that is pioneering the creation of FDA-cleared machine learning techniques to enable proactive heart care. Art received in B.S. in Biochemistry from Cal Poly San Luis Obispo and a Ph.D. in molecular biology from University of California Irvine. Art currently lives in Austin.
There are many resources that talk about the Product Manager role, but how does one actually measure success in the role? What are the core competencies that define excellence, and how should product managers think about tracking their performance along these lines? Uber fmr. Product Lead Shalin Mantri will discuss Measuring Your Performance - including the competencies framework that calibrates product managers across Uber. In addition, Shalin will discuss what excellence looks like at different levels and how to have professional development conversations with your manager.
About the Speaker: Shalin Mantri is the Head of Product for Skip Scooters. Prior to joining Skip, Shalin worked at Uber’s Advanced Technologies Group (ATG), helping accelerate the development and testing of self-driving vehicles. Prior to ATG, he founded and led the team that built Uber’s experimentation platform from the ground up, as well as led Uber’s rider experience (i.e. the mobile apps you and millions of others have used to get around the city!). He established the product management rubric being used to calibrate and level all PMs at Uber. Shalin Mantri is a graduate of Stanford University where he earned a double major in Computer Science and Economics, and a masters in Management Science and Engineering.
Building a highly-addictive experience is all the rage. But what do you do when your product solves a problem that consumers only face in rare circumstances? What are the best practices when your product isn't used daily, weekly, or monthly? Zillow fmr Product Lead Elissa Kline will speak about the lessons she’s learned to create impact with low-velocity products - from focusing on building trust with your customers’ first product interactions to establishing complementary use cases. In addition, she will talk about how leading companies find ways to build products that are more valuable and ubiquitous than the competition.
About the Speaker: Elissa Kline is the Head of Product at Point, an early-stage real-estate FinTech company. Point is building a marketplace to enable homeowners to diversify their wealth by selling some of the equity in their homes without taking on additional debt. Prior to Point, Elissa was at Zillow where she oversaw the product roadmap for tools targeted at landlords and property managers. She is a director of the Cushing's Support & Research Foundation and was formerly a co-director of Cents Ability. Elissa holds a BA from Harvard College and an MBA from the Tuck School of Business at Dartmouth.
Speaker Bio: Keith Cowing is the VP of Product Management at Flatiron Health, where he builds products to help cancer patients live longer and healthier lives. He is also a career advisor at keithoncareers.com. Prior to joining Flatiron, Keith was the founder and CEO of Seamless Receipts (acquired by Sailthru) and a product manager at Twitter and LinkedIn. He received an MBA in entrepreneurship and a bachelor of science in electrical and computer engineering from Cornell University.
Session Description: Trust is your fuel for success. But how do you build trust with customers so they buy and recommend your product? How do you convince investors to fund your idea? How do you get cancer doctors to trust your software in life and death situations? Flatiron Health Product VP Keith Cowing will answer these questions and more as he walks through his experience in building products, building companies, and building trust with demanding customers.
Brand new products are built under great blue skies of possibility. It is much simpler to build a great product from the ground up than it is to inherit an in-market product with a long history and turn it around. Given our desire to innovate and move forward, how to do you work with members of your team who are used to “the way things have always been?” Most importantly, how do you connect with customers who feel the same way? TechCrunch Product Lead Nicole Wilke talks about the advantages of working on legacy products and review strategies that can drive them forward without having an existential crisis.
About the Speaker: Nicole Wilke is the Head of Product at TechCrunch - where she leads the company's product, design, and engineering efforts. In addition to her work at TechCrunch, Nicole has overseen high profile products at Disney Interactive and Wired. She has also held roles as a management consultant and as a product designer.
Speaker Bio: Noah Kraft is the former co-founder and CEO of Doppler Labs - which developed the first in-ear computer that harnessed the power of voice-driven commands and audio technology. Named as a Forbes 30 under 30 honoree in 2017, Noah led an 80-person team across all product functions at Doppler Labs. Earlier in Noah’s career, he worked for a number of startups in the tech and music industries in New York City.
Session Description: In addition to innovations in mobile tech, the wearable revolution is completely changing how customers utilize products and interact with technology. Specifically, audible cues and commands from in-ear products have introduced a whole new level of interactivity and engagement. What factors led to the development of the products built for your ears and how do they become a reality? Doppler Labs fmr CEO Noah Kraft talks about how and why his team attempted to build the first in-ear computer - and examine the challenges that startups face in shipping software-enabled hardware.
Just as mobile design has become essential for modern products, voice interaction design represents the next frontier in product design. By 2021, more than 1.8 billion people will be using digital voice assistants. As product managers, how can you integrate digital voice commands into your product ecosystem? Headspace Product VP Randhir Vieira talks about the the challenges and opportunities that digital voice technology presents - from reimagining your product design process to revolutionizing the ways in which customers interact with your product.
About the Speaker: Randhir Vieira is the VP of Product at Headspace - leading the product team to achieve the organization’s mission of improving health and happiness around the world. Prior to Headspace, Randhir was the Chief Customer Officer at Mindflash, a leading cloud-based Learning Management System. He was also the VP of Product and Customer Care at Eyefi - and Senior Product Director at Yahoo.
Over the long-term, voice-driven products could be more disruptive than mobile products. As a result, how do product and design approaches need to evolve and adapt to make way for digital voice innovation? Alexa fmr Product UX lead Phillip Hunter will break down the anatomy of interactive voice products - outlining the opportunity landscape and how to be successful with voice-driven products. In addition, Phillip will cover strategic approaches to voice-driven products across development stages - including design, prototyping, evaluation and iteration.
About The Speaker: Phillip Hunter is the VP of Product at Pulse Labs - creating user experience solutions for voice-driven products. Prior to joining Pulse Labs, Phillip led the user experience team for Alexa at Amazon. In addition, Phillip managed user experience team for Amazon Web Services. Before his career at Amazon, Phillip worked on design teams at Microsoft’s application services group - including Bing, Office and Skype.
Before you bring a new product to market, it’s important to create a solid foundation through effective planning. In order to get things started, it’s important to pause and think - am I asking the right questions? Most importantly, are these questions framed around building long-term success? Crossing The Chasm Guru Michael Eckhardt will discuss Planning For Launch - sharing the three most important questions that product teams must answer before launching the next big thing. In addition, every attendee will receive a copy of Chasm’s latest book “Crossing The Chasm 3.0” - featuring success stories from the newest stars in the tech world.
Speaker Bio: Michael Eckhardt is a Managing Director at Chasm Institute - providing tech companies with tools and resources to advance their business goals. For over 15 years, Michael has worked with hundreds of tech companies to accelerate target market results and scale profitable revenue growth. In addition, Michael leads workshops for tech executives and their teams to develop product/market strategy - including Adobe, Spotify, Autodesk and Nest.
Great startups and great products are rarities - but they are not random events. How do entrepreneurs turn big ideas into sustained success? Most importantly, what steps should you take to stay focused on the ultimate prize? Floodgate Partner Mike Maples will discuss how to make decisions for greatness. With nearly 30 years of experience, Mike will share his learnings from successes and failures in some of the most important digital businesses that have emerged in recent history.
About the Speaker: Mike Maples Jr. is a Partner at Floodgate - a venture capital firm based in Silicon Valley. Featured on the Forbes Midas List since 2010 and was named one of “8 Rising Stars” by Fortune Magazine, Mike is an investment guru with years of experience in finding the next big thing in tech. Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs - including Tivoli Systems (acquired by IBM) and Motive (acquired by Alcatel-Lucent). Mike holds a BS from Stanford University and an MBA from Harvard Business School. In his free time, Mike enjoys the world of cinematography and is a fan of sporting clays.
Customer interactions with technology are more connected to the human touch than ever before. With the increasing use of wearables and gesture commands, how can you effectively use technology to provide customers with a personalized experience? Join Nordstrom SVP Brian Gill for a discussion on the importance of customer experience. Brian will share his experience in applying a personal touch to technology strategy in order to connect with more customers.
About The Speaker: Brian Gill is the SVP of Technology at Nordstrom, focused on strategic planning and digital platform development. In addition, Brian’s team manages store technology and operational excellence initiatives. With more than 20 years of experience, Brian also served as Chief Technology Officer at Hotwire, Inc., an operating company of Expedia, Inc. In this role, Brian managed Hotwire’s platform technologies and the company’s data science team.
TOPIC: Medium Product VP on Blending Taste and Science
Consumer product management sits at the nexus of engineering, design and data science. As a product manager, how do you facilitate collaboration and conversation between these disciplines? Most importantly, how do you deliver compelling experiences for users that move the needle for your business? Medium Product VP Michael Sippey will share his experiences in leading design-forward product organizations. In addition, Michael will outline principles you can use to blend taste and science in your product development process.
About the Speaker: Michael Sippey is VP Product at Medium, leading a team that helps more than 80 million readers a month discovery smart thinking on things that matter. Prior to joining Medium in 2017, Sippey was CEO and co-founder of Talkshow Industries, a startup focused on making great conversations easy to discover. He’s also held executive and product leadership roles at Twitter, SAY Media and Six Apart. He has a BA in English Literature from Colgate University, and an MBA from the Haas School of Business at UC Berkeley. He lives in Berkeley with his wife, his two daughters and his dog Scout.
TOPIC: Stripe Product Lead on Managing Product Managers
How do you take the first step toward a leadership role? Most importantly, how do you grow as a leader once you take on new responsibilities? Shreyas Doshi, Product Lead at Stripe, will share his own experiences on how to start your path in becoming a product leader. Shreyas will cover how to prepare yourself for a leadership role, avoiding mistakes that will affect your personal growth and setting yourself up for long-term success as a product manager.
About the Speaker: Since joining Stripe in 2016, Shreyas Doshi has been instrumental in building the product team and driving new growth. He currently leads product management for Connect - Stripe’s flagship solution for marketplaces and platforms. Prior to joining Stripe, Shreyas held product leadership roles at Twitter, Google and Yahoo. In addition, he is an investor in over 100 startups - including Junglee Games, Cozy and Soothe.
Product management is a jack-of-all-trades role. However, it is important to be a master of some. How do you determine where to go deep and where to know enough to be effective? How do you develop the cross-section of skills to make yourself a more effective product manager? Join Vimeo fmr CPO Christophe Gillet to learn about “T-shaped product management” and how your personal “T” is most effective within your organization.
About The Speaker: Christophe is the Chief Product Officer at Skillshare - where he runs product, design and engineering. Prior to joining Skillshare, Christophe was GM & Head of Product at Vimeo, where he led the product vision for the overall brand experience and development for Vimeo’s creator platform tools. In addition, Christophe has held product roles at eBay, Fan.TV, Adap.tv and iPreo.
TOPIC: Solving the Paradox of Choice - Bikes, Scooters and Cars - Oh My!
In a world of increasing options, how do you quickly help consumers make choices without making them feel overwhelmed by the possibilities? How do you build a product that is resilient in an ever-changing landscape? Moreover, how do you do this without impacting conversion? Join Jeff Warren, former Head of Marketing at Expedia and current CEO of Migo to talk about the Paradox of Choice. Jeff will walk us through an example of how Migo has designed its product to help travelers make quick decisions and get moving to their destinations. He will also share a framework you can use for your product designs.
About The Speaker: Jeff Warren is the founder and CEO of Migo, the search app for personal transportation that mixes rideshare, traditional taxis, car-share (i.e. Car2Go, ReachNow), bikes, scooters and public transit onto a single real-time mobile app.
Prior to creating Migo, Jeff led the marketing team at Expedia for Travelocity and Wotif. During his tenure at Expedia Jeff also created the first marketing team to employ data scientists and machine learning systems, leading Metasearch (i.e. Kayak, TripAdvisor, Trivago) to move from contributing 1% of Expedia's hotel booking volume to over 20% in less than a year.
In addition, Jeff held a variety of leadership and corporate development roles at Motorola, where he led the team that introduced Android products.
What does it take to build products customers pay for forever? "A focus on keeping existing customers versus winning new ones," says Gainsight CPO Karl Rumelhart. Products designed for subscription need low churn and high net retention. They also need to meet the needs of another internal constituency: Customer Success Managers, in addition to Sales and Support. Rumelhart describes what product managers need to know about subscription models and how to approach gathering input and prioritizing against those tradeoffs. He also reveals how to make Customer Success Managers a key asset for the product team.
About the Speaker: Karl Rumelhart is the Chief Product Officer at Gainsight. Karl is responsible for the product roadmap for Gainsight’s customer success platform. Karl has held senior product and marketing roles at VMware, leading product management for VirtualCenter and driving the acquisition of SpringSource. Karl has also run product teams at Jive and predictive analytics at Infer. Prior to his software career, Karl was an academic mathematician, lecturing at Stanford University after receiving a Ph.D. from Harvard University.
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.