Pricing guru Madhavan Ramanujam on Designing Products Around Price
Companies invest billions of dollars in designing new products every year, but more than 70% of those products fail to monetize effectively. What a waste! "It doesn’t have to be this way. And it needs to stop," says pricing guru Madhavan Ramanujam. In this talk, he reveals his approach to designing products based on price based on working with over a 100 technology companies. He will shares concrete case studies and examples from leading companies such as LinkedIn, Uber and Optimizely and a practical, step-by-step methodology for pricing innovation.
Madhavan Ramanujam is a board member and partner at Simon-Kucher & Partners, a strategy firm with a leading practice around pricing new products. He has led hundreds of pricing project for new technologies and products and is co-author of “Monetizing Innovation: How Smart Companies Design the Product Around the Price.” Madhavan is an alumni of the Stanford Graduate School of Business (GSB), Stanford University and the Indian Institute of Technology (IIT, Chennai).
RecordedNov 16 201656 mins
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Artificial Intelligence, Human Intelligence, and Product Management
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Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.