Hooked: How to Build Habit-Forming Products with Nir Eyal

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Nir Eyal

About this talk

What makes some products so engaging while others flop? Nir Eyal explains the psychology behind the world’s most habit-forming technologies and provides practical advice for increasing user engagement.

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Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.