Apple Beats Music fmr Product VP on Building Trustworthy Products
What does it take for our products to become so essential that we trust them? The best products speak to us from the heart, not the mind, yet state-of-the-art product development optimizes for data, not emotions. Apple Beats Music fmr Product Head Ryan Walsh shares his lessons learned building products that touch us deeply, including the importance of storytelling, the critical role or organizational design, and insights that build trust.
RecordedMar 1 201857 mins
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Vision, People, and Execution are the three key ingredients of an awesome Product Manager. In this talk, Verizon Media VP of Product Management discusses the three essential features of a great PM, why they matter and how they play different roles during the career of a product manager.
This webinar is sponsored by our partners at productboard. productboard is a customer-driven product management system that empowers teams to get the right products to market, faster. It provides a complete solution for product teams to understand user needs, prioritize what to build next, align everyone on the roadmap, and engage with their customers. productboard is easy to use, enables company-wide collaboration, and integrates into existing workflows. Over 2,500 organizations around the world use productboard to build excellent products.
Sign up for a free two-week trial at productboard.com.
Guy Levit is Vice President of Product Management at Verizon Media (previously, Yahoo), Overseeing Publisher Monetization Products. Prior to joining Verizon Media, he led product management teams at Google. Guy earned an MBA degree at the Tepper School of Business at Carnegie Mellon and a Bachelor’s degree in Computer Engineering from the Technion - Israel Institute of Technology.
The only constant for a product manager is change. How can PMs lead product teams through uncertainty? In this session, Etsy Director of Product Management, Sonia Kedzierski, discusses how to build great products in ambiguity, i.e., what to do when you don’t know what to do.
Sonia Kedzierski is the Director of Product Management at Etsy, where she currently leads product for the Native Apps team, where they are focused on delivering new value for our most loyal customers. Sonia is originally from Poland and grew up in Manhattan. After a short stint in the tech scene in San Francisco, she moved to Brooklyn in 2010 to work for Etsy. Over the past decade, Sonia has worked on all parts of the business and both sides of the marketplace.
Design Swarms are now used worldwide to accelerate design collaboration in business, non-profit and education. A platform of shared visual process maps allows participants regardless of their skill or disciplinary backgrounds to collaboratively experiment and solve problems at high velocity. While swarm teams are often co-located, the method has the elasticity to be used by teams that are not in the same location or in time zone. In this session, Authentic Design Founder, Surya Vanka, shares tools, hacks, and tricks to running Remote Design Swarms.
Surya Vanka is the Founder of Authentic Design - a firm that utilizes the “design swarms” theory to create unique product solutions for customers. Prior to starting Authentic Design, Surya worked for more than 15 years at Microsoft in many UX leadership roles - introducing the design thinking process to the company and pioneering the company’s first-ever Hackathon event. Prior to joining Microsoft, Surya was a design professor at the University of Illinois. Surya holds a degree from The Ohio State University and currently lives in Seattle.
Technologists are in an unprecedented position to create experiences that impact how society interacts with every facet of our world. We are grappling with the simultaneous ubiquity of technology and decreasing trust that it is in our best interests. In this session, Substantial CEO, Carey Jenkins, discusses whether or not we’re building products that are ruining the world. Join us as she shares her perspective on how the intersection of ethics and technology leads to the development of more compelling products and more conscious innovation cultures, with first-hand experience of the ethical responsibility product leaders have and the means to create more intentionally.
Carey Jenkins is CEO of Substantial, a world-class Digital Innovation + Build Studio, known for partnering with future-driven organizations to create meaningful, business-changing digital products and cultures. She has spent almost 20 years leading large interdisciplinary teams and multi-channel digital projects. Carey is committed to leading a technology company that is thoughtful and intentional about its people, products and community -- and is optimistic about the role digital innovation can play in solving some of society’s greatest challenges.
Product Management is one of those roles that doesn't have a formal course in university. So, how does one actually get into that role? In this session, ACV Auctions Director of Product Management, Vikram Kewalramani, discusses his personal experience on how to get into product management as well as some possible avenues that lead to the role and what qualities make a good Product Manager.
Vikram Kewalramani is the Director of Product Management at ACV Auctions, which is a full-service, wholesale automotive auction platform that provides unmatched transparency in a marketplace that’s trusted by thousands of dealers. He is an experienced Product Manager with a solid background driving impactful product management and customer centric initiatives across multiple industries. Vikram is also a proven leader of high performing teams experienced in leading teams that manage OmniChannel experiences, apps and web properties for B2C & C2C products.
There is a unique set of challenges that comes with building v1 of an enterprise product. It’s how you prioritize your first feature set, getting feedback from the market and a go-to-market strategy which includes planning around the long enterprise sales process. Additionally, as Product Managers, how you collaborate with the Sales team ensures that they are armed with information and tools to be able to sell the product effectively. In this session, PayPal Product Lead, Parul Goel, discusses how to go about building v1 of a product.
Parul Goel is a people-centric product leader with expertise in marketplaces and payments. She enjoys the challenge of building products that can support complex capabilities and yet exemplify simplicity to their customers. A builder and leader of high functioning teams, she enables people to cut out the noise, and focus on what really matters. Parul is one of the leaders of Product Excellence Programs at PayPal, and an active member of the Women in Product community. Parul is passionate about effective communication at work. She believes that learning to voice your ideas and opinions effectively is a powerful tool to elevate yourself and your career. She loves to give back by mentoring women and helping them. Parul holds an M.S in Computer Science from Columbia University.
In a subscription world, it’s not enough to have a great one-time sale product. You have to think about the ongoing/long term relationship you are creating with the customer. So, how does the “product” change? How does the product roadmap change? In this session, author and strategy consultant, Robbie Kellman Baxter, discusses project management in a subscription-crazy world. Topics include developing an MVP; rethinking product roadmaps for acquisition and retention; choosing the right metrics; building usage growth and engagement into product design; and building a membership mindset culture across your product team.
Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies, her strategy consulting firm focused on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Oracle, Electronic Arts, and eBay.
As the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority, Robbie coined the popular business term “Membership Economy,” which is now being used by organizations and journalists around the country and beyond. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products, and community organizations. Her new book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, releases in March 2020.
The tireless pursuit of a product person is often the quest to find "product market fit." A buzzy, undefined measure of the success of a product. But how do you know if you have it, and better yet, how do you intentionally design and launch in a way to foster it? In this session, The Wing VP of Product, Nickey Skarstad, discusses how to define product-market fit and then how you can be intentional with product decisions to help you find it.
Nickey Skarstad is the VP of Product at The Wing, creating digital tools that help women go further, faster together. Before The Wing, she was at Airbnb as a Product Lead for Airbnb Experiences and at Etsy as a Director of Product on the seller experience. She has deep roots in building for and with communities and for women!
Product managers use all kinds of data and research to inform experimentation and product decisions. What happens when the data doesn't match up? How do you identify the right next step? In this session, GoDaddy Senior Director of Product Management, Katie van Zyl, discusses a case study from her team and shares strategies that you can apply with yours.
Katie van Zyl is currently a Senior Director of Product Management at Godaddy, where she leads product management for godaddy.com. She is passionate about GoDaddy's vision to empower the everyday entrepreneur by giving them the tools, insights, and people to transform their ideas and personal projects into success. Katie has spent 20+ years in the software industry leading product management teams across various products and platforms. She is also very passionate about supporting her fellow women in tech, volunteering with national and local organizations as well as leading the GoDaddy Women in Tech employee resource group.
Great PMs obsess over customers, spending a lot of time in understanding who the customer is, what problems they are facing, how big the problems are, and how to prioritize the problems - even before they come up with potential solutions. In this session, Fmr Amazon Product Lead, and current Director of Product Management at Loblaw Digital, Karthik Sankar, discusses customer-focused product management. The talk focuses on (1) what it really means to start from the customer and work backwards, (2) unpacking a customer problem through focused data analysis, and (3) how to earn a customer's trust in the product.
As Director of Product Management at Loblaw Digital, Karthik Sankar leads Strategy and Product Management for the grocery delivery business of the largest retailer in Canada. At Amazon, Karthik was a Product Lead for Automated Brand Protection, where he envisioned, designed, and launched automated technology solutions to proactively prevent millions of infringements and counterfeits, using real-time catalog scanning, machine learning, and computer vision. Karthik also worked with the marketing team of Amazon Marketplace, where he launched influencer marketing and personalization initiatives by collaborating with successful entrepreneurs and business thought leaders.
AI products have come a long way since the first-generation of B2B AI solutions for marketing & sales were built back in 2014. Along the way, important lessons have been learned about what to do and not do when building a B2B AI solution. In this session, Lattice Engines CPO, Chitrang Shah, shares lessons from building the first-generation B2B AI Products. Over the last five years, their solutions have evolved into Forrester's highest-ranking B2B Customer Data Platform (CDP) with embedded AI and 30,000+ marketing & sales active users.
Chitrang Shah brings over 18 years of experience creating category-defining products and building large scale businesses. At Lattice, Chitrang was part of the executive team that built Forrester's highest-ranking B2B Customer Data Platform (CDP) and scaled the business from 0 to 30,000+ marketing & sales users resulting in the acquisition by Dun & Bradstreet in July 2019. Prior to Lattice Engines, Chitrang lead product management at Clearwell Systems, a market-leading big data application, where he brought three major innovations to market in less than two years, securing #1 position in the Gartner Magic Quadrant for eDiscovery Software and growing the company’s revenue from $50M to $100 million run-rate. Chitrang began his career at IBM Silicon Valley Lab, where he led the development of large-scale content management applications.
Peter Piekarczyk (Draftbit), Brian Tran (UserTesting), Vijay Umapathy (Heap)
By popular demand, we're hosting a very special webinar with some of the 2020 Product Awards winners. It's a great chance to hear from product leaders who build award-winning products. You'll have the opportunity to hear from Heap Director of Product Management, Vijay Umapathy; Draftbit Co-Founder & CTO Peter Piekarczyk; and UserTesting Director of Product, Brian Tran. Join us as the panel discusses building great products, what makes a great product manager and leading teams and products.
Vijay Umapathy is the Director of Product Management at Heap, which empowers product teams to focus on what matters — building the best products — not wrestling with their analytics platform. Prior to joining Heap, Umapathy served as a Senior Product Manager at Jibo and was also a PM at Google. Peter Piekarczyk is the co-founder and CTO of Draftbit, which empowers anyone to build complex mobile apps just by dragging and dropping in the browser. Piekarczyk is a highly driven and energetic leader, speaker and entrepreneur in Chicago’s tech scene. Brian Tran is the Director of Product at UserTesting, which is an on-demand human insight platform that quickly gives companies a first-person understanding of how their target audience behaves throughout any experience and why. Tran is a versatile product leader with an intense passion for customer-centered design and solving complex problems with 10+ years experience leading product and technical teams at both early-stage startups focusing on product-market fit, and at mid-size startups focusing on growth and scale.
Run faster. Read more. Lose weight. Organize your task list. What can we as product managers learn from the many apps that have successfully cracked the code on behavior change? In this session, fmr LinkedIn Product Head and current Maven Clinic Product Head, Liz Burstein, discusses building products that drive behavior change. She’ll talk about key learnings on effecting behavior change at scale, and how they can be leveraged by product managers both in and out of the digital health tech space.
Liz Burstein is currently the Head of Product at Maven Clinic, the virtual health clinic for women. She leads a team of product managers that build products for patients, providers, and care advocates. Previously she led product development at Zocdoc, Blue Apron, and LinkedIn, with experiences across consumer, enterprise, and mobile. Liz has also worked in IP law and venture capital, where she developed her passion for the health tech space. She holds dual degrees from Stanford in Computer Science (Biocomputation) and Philosophy.
A Blue Ocean strategy means pursuing differentiation and low costs in an effort to create a new market and demand. Product Managers are too often focused on sales’ immediate needs, what competitors are doing, or where the analysts are showing big profit pools. A PM must learn to see around corners, identify blue oceans, direct their sales/channel to focus where win rates are high instead of constantly chasing the tail of playing catchup because the product lost an opportunity. In this session, Veritas fmr Product SVP, David Noy, discusses how product managers should pick use cases, verticals, solve problems others cannot, and then expand.
David Noy is Vice President of Products at Cohesity with a focus on data management, storage, and cloud workloads. Prior to Cohesity David was Senior Vice President of Product Management and General Manager for Supply Chain and Manufacturing at Veritas where he led the Appliances and Software Defined Storage organization with over 20 years of experience building world-class enterprise IT hardware and software solutions. Noy joined Veritas from Dell EMC where he was the Vice President of Product Management, Strategy, and Go-To-Market functions for the emerging data storage product lines to over $2 billion and in particular the Isilon product line which experienced over 400% growth during a 5 year period.
Your Product is Decisions. Your decisions make you. Leaders have to make decisions every day about priority, vision, strategy, execution, economics and many more. In this session, Smartsheet Senior Director of Product Management, Nitin T. Bhat, discusses making decisions as a product manager. This talk will deep dive into the art of decision making, how to use frameworks to make those decisions and leading with conviction.
Nitin T. Bhat is a Senior Director of Product Management at Smartsheet. His current role is chief advisor to the Chief Product Officer. He is responsible for driving overall product strategy and direction, identifying new generation technologies, M&A, key customer relationships. He has led teams to ship industry leading B2B/B2C products during his previous stints at Microsoft Azure, Amazon.com, AWS & Intel. He’s a board member at Eagle10Ventures and advisor to a promising venture. Adjunct lecturer at University of Washington (UW) and Product School.
All Product Managers focus on understanding their users and user needs, product business model to deliver solutions accordingly, and balance them with business goals that the product has to meet. However, there are fundamental differences when building On-Premises vs. SaaS solutions that each great Product Manager needs to consider to make the right decision for the product and deliver an outstanding user experience. In this session, BigCommerce Director of Product Management, Elena Leonova, discusses making product decisions when building On-Premises vs. SaaS solutions.
Elena Leonova is currently the Director of Product Management at BigCommerce, which is a versatile enterprise ecommerce solution. Prior to that she served as the Senior Manager of Product Management at Magento, where she was responsible and highly involved in the entire product development lifecycle, including: defining the product vision/strategy and the product roadmaps and tactical plans, gathering and prioritizing product and customer requirements/feedback, release(s) planning and preparation, Agile/Scrum product development, go-to-market initiatives from managing pre-released product stages to public release announcements.
One aspect of great product management is taking a customer-first approach. It’s imperative to have a good understanding of how to conduct customer research and some of the best practices on how to perform customer discovery in order to learn the most about your customers. In this session, fmr Shutterstock Product Director, Jeremy Vo, discusses how to do better customer research for product management.
Jeremy Vo is the former Director of Product at Shutterstock. He ran the Enterprise Customer Advisory Board to guide the organization on what to build based on key customer feedback. Jeremy began his career as a Digital Marketer at L’Oréal and Product Manager at IBM before joining a startup called Flashstock as an early employee. He has had multiple roles in growing the business to acquisition. His roles included running the sales team, product management, and building a team in EMEA for global expansion.
The new market dynamics in the subscription business has brought with it new product expectations. The journey to reaching product market fit is one of the most challenging and exciting journeys for entrepreneurs and product leaders. In this session, Mickey Alon, CTO Gainsight PX, will share his lessons learned from building innovative product-led SaaS solutions that leverage the product to drive scale into the business. This session will cover product strategy and marketing growth hacking tactics.
Mickey Alon is a serial entrepreneur. He’s also the Co-Author of Mastering Product Experience in SaaS as well as the CTO and Co-Founder of Aptrinsic (Gainsight PX) a leading Product-growth platform. He previously served as the GVP at Marketo leading the global engineering team. He was also the CEO and Co-Founder of Insightera, a real-time targeting and personalization platform powered by machine learning which was acquired by Marketo.
Bosses and company founders with a product background (or passion) can make tough bosses for product teams. They are often impulsive, unfocused, contradictory, brilliant, and a whole lot more. Building great products while managing a product-focused boss and their expectations requires establishing trust, practicing patience, and ruthlessly prioritizing. Pager SVP Product, Andrew MacGill, joins us to share lessons from his experience partnering with product-focused bosses, startup founders and CEOs to build exceptional products, great companies, and high performing product teams.
Andrew MacGill has worked in the startup world for more than a decade. He currently serves as the Senior Vice President of Product at Pager, which simplifies the healthcare experience by guiding people to the right care and keeping them on the right path through chat and AI enabled technology. MacGill previously held VP of Product Strategy and VP of Product roles at Rally Health and Spotlite respectively. Before that, he was the Director of Product at PerkSpot.
New technology and new ideas make product innovation possible. Combining that process with product testing can help to ensure a successful product. How can a product manager keep an eye towards the future, while affecting change in the present? Merrill Corporation CPO, Thomas Fredell, will help you to understand and put into practice two key principles that lead to product success: Bringing the Future into the Present; Don't Guess - Test!
Thomas Fredell was the founder of a successful startup that pioneered the first “virtual dataroom” for Mergers & Acquisitions (M&A). This product transformed the way dealmakers get deals done globally by providing a very robust, yet highly intuitive approach to conducting M&A transactions in a never-before-seen manner. Most recently, he’s played a key role in building a world-class organization from the ground up and refactoring a platform that’s enabled the radical transformation of a 50 year old company into an award winning SaaS powerhouse which services the needs of the titans of Wall Street and beyond. He’s a passionate product innovator who brings MBA thinking, a cognitive science background, design thinking and deep engineering experience to the new product innovation pipeline.
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.