Expedia fmr CMO on Solving the Paradox of Choice

Presented by

Jeff Warren

About this talk

TOPIC: Solving the Paradox of Choice - Bikes, Scooters and Cars - Oh My! ​In a world of increasing options, how do you quickly help consumers make choices without making them feel overwhelmed by the possibilities? How do you build a product that is resilient in an ever-changing landscape? Moreover, how do you do this without impacting conversion? Join Jeff Warren, former Head of Marketing at Expedia and current CEO of Migo to talk about the Paradox of Choice. Jeff will walk us through an example of how Migo has designed its product to help travelers make quick decisions and get moving to their destinations. He will also share a framework you can use for your product designs. About The Speaker: Jeff Warren is the founder and CEO of Migo, the search app for personal transportation that mixes rideshare, traditional taxis, car-share (i.e. Car2Go, ReachNow), bikes, scooters and public transit onto a single real-time mobile app. Prior to creating Migo, Jeff led the marketing team at Expedia for Travelocity and Wotif. During his tenure at Expedia Jeff also created the first marketing team to employ data scientists and machine learning systems, leading Metasearch (i.e. Kayak, TripAdvisor, Trivago) to move from contributing 1% of Expedia's hotel booking volume to over 20% in less than a year. In addition, Jeff held a variety of leadership and corporate development roles at Motorola, where he led the team that introduced Android products.

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