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Microsoft fmr Product Lead on Scaling Product Research

You can do product research at any scale - from multi-million dollar budgets to multi-dollar budgets (and anything in-between). When you set out to on a research project, how do you find out what your customers need and what they’re willing to pay for your product at every stage of the product lifecycle? Microsoft fmr Product Lead Anne Weiler will share research best practices from her 20+ year career in tech at startups, mid-sized established companies, and large-scale enterprises. As a bonus, Anne will share thoughts on how to enter product management from other disciplines and what skills make a good product manager.



About The Speaker: Anne Weiler is CEO and co-founder of Wellpepper, a clinically-validated and award-winning platform for interactive treatment plans. She previously held global product management roles at Microsoft in new product development and emerging markets. She spent 3 years at Microsoft Russia leading the $300M Information Worker Business. Anne joined Microsoft in 2001 with the acquisition of a Canadian web content management company called Ncompass Labs. Anne holds a degree from the University of Waterloo and currently lives in Seattle.
Recorded Mar 14 2019 54 mins
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Products That Count
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.

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