RetailMeNot fmr Product VP on Simplifying Product Strategies
No matter where you work or what industry you’re in, there is one common question that is asked of product managers. That question is - "what's your strategy?" Whether at the corporate or product level, the purpose of "strategy" remains the same - it is the framework to guide a product or company to reach goals and realize its vision. RetailMeNot Product VP Art Okamoto will explain how he thinks about constructing a strategic framework that drives successful results for product organizations.
About the Speaker: Art Okamoto is the former VP of Product at RetailMeNot, a leading savings destination connecting consumers with online and in-person retailers. Prior to joining RetailMeNot, Art worked at AliveCor, a company that is pioneering the creation of FDA-cleared machine learning techniques to enable proactive heart care. Art received in B.S. in Biochemistry from Cal Poly San Luis Obispo and a Ph.D. in molecular biology from University of California Irvine. Art currently lives in Austin.
RecordedMar 13 20190 mins
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When businesses go from startup to growth mode, this presents a number of challenges for sustaining success. From learning new ways of working as a product team to maintaining customer loyalty, there are a number of factors that can maintain (or disrupt) your business' growth. As product managers, what does it take to drive bottom-line results without sacrificing the quality of your product? Aceable CPO Erin Defossé shares the secret to scaling growth products from your V1 or MVP state. He will cover driving alignment across product & marketing on user experience and maintaining focus on your customers' needs.
About the Speaker: Erin Defossé is the Chief Product Officer at Aceable - responsible for building, maintaining and executing the company’s product strategy and roadmap. Prior to joining Aceable, Erin was the SVP of Product at Bazaarvoice. Prior to his product management career, he was a spacecraft mission design engineer for NASA’s Jet Propulsion Laboratory. In addition, Erin is the Founder of The Magellan International School in Austin and was Co-Founder and CTO of Isochron Data. Erin holds a Masters Degree in Aeronautics & Astronautics from Stanford University - and currently lives in Austin.
There’s no substitute for direct user feedback in order to set the direction for your product development process. With more data available than ever before, how can product managers capture and analyze user input most effectively? Expedia fmr. Product Lead Anne Retterer will cover the top five methods for managing Customer Feedback Loops - with specific applications that product managers can use to guide their next product journey.
About The Speaker: Anne Retterer is the Founder and CEO of Mindspand - an online community that enables organizations to list course offerings and provide access to services for local customers. Prior to starting Mindspand, Anne managed the product portfolio at Expedia and established an investment fund for tech companies in Chile with Hambrecht & Quest (now JPMorgan Chase & Co.). Anne holds an MBA from UC Davis and currently lives in Seattle.
As product managers, we tend to think of software and hardware development as completely separate worlds. That said, these two product spaces are becoming more intertwined and dependent than ever before. If your background is rooted in one of these areas, how can you apply your skills to the other? Brilliant Home Product Director Gaurav Hardikar talks about the similarities and differences between building software and hardware products - along with his personal experience of learning hardware after many years of working exclusively with software.
About the Speaker: Gaurav Hardikar is the Director of Product at Brilliant Home, a Series A startup revolutionizing the Smart Home Industry through the Brilliant Control, the World's Smartest Light Switch. With an extensive background in Accenture Strategy, Trulia, Zillow Group, and Shopkick, Gaurav has 5+ years of experience delivering bottom-line growth, leading teams, and building consumer products that delight millions of users.
Product managers are tasked with building digital applications, internal tools and platforms to meet a variety of user needs across segments. How do you prioritize features for specific users and build a comprehensive suite of solutions? Oscar Health Product Lead Neha Kumar will talk about learning to break down and address the key needs of your users. In addition, she will discuss how to successfully build products that empower positive user experiences.
The modern tech world isn’t slowing down its rate of innovation or changes to the product management function. Now more than ever, product managers need to be nimble and learn new product skills on a constant basis. How do you keep your product career moving forward in the midst of regular change? Expedia Product Lead Rick Eames will talk about adapting to new product roles while leveraging your previous skillset. In addition, he’ll talk about the importance of “learning as a lifestyle” - and how to avoid stagnation in your product career.
From rampant fraud to a shortage of reliable information, it's harder than ever for advertisers to track performance. Even when your product team launches amazing new features, people still don't know what you've launched or why it matters. How can you share your story more effectively with target customers? Pandora Product Lead William White will talk about how the micro-gig economy enables advertisers to monetize users' free time by connecting brands to their everyday activities. Plus, he'll talk about how to reward users who generate content and using their insights to gain valuable product feedback.
William White is a product leader at Pandora - managing the company’s content licensing and royalty systems. Prior to joining Pandora, William was the Co-Founder of Fluence Inc. - enabling content creators to receive feedback from their target influencers. In addition, William has worked on product teams at Yahoo, AOL and Slacker Radio. William is a graduate of McGill University and currently lives in the Bay Area.
Building a brand isn’t just crafted by your marketing team - it’s also a critical part of product development. But in the tech world, brand building isn’t often a topic of discussion. Instead, product teams are focused on identifying user problems, getting user feedback and optimizing products. From a brand perspective, how do you create products and experiences that drive greater emotional connection while transforming cultural experiences? Casper CXO Eleanor Morgan will share the secret to building brands that resonate and influences product development to bring delight to your customers.
Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design and development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University and currently lives in NYC.
When designers focus too much on users, we become susceptible to having a narrow point of view. When tackling complex design problems, the user is just a single player in a series of causal and correlating events. How do you go beyond human-centered design to approach systemic problems? Artefact Creative Lead Sheryl Cababa discusses how systems thinking helps designers analyze complex problems - including the societal impact of social media.
Sheryl Cababa is an Executive Creative Director at Artefact - bringing more than 20 years of experience in product design and consultancy. She has experience working with companies such as Microsoft, Philips, and IKEA, leading projects across industries from retail to robotic surgery systems. In addition, she has delivered presentations and workshops at conferences including Better World by Design, Seattle Interactive, and World Usability Day. Sheryl is a graduate of Syracuse University and currently lives in Seattle.
Talented product managers are in high demand. Growing startups need strong product leaders to turn early traction into sustainable product growth and scale. What does this all mean for you? How do you evaluate opportunities to understand what's right for you? Asana Board Leader Anne Raimondi will go behind-the-scenes and discuss how executives think about hiring product leaders. In addition, she will talk about developing criteria to evaluate what's most important to you and create your own meaningful journey.
Speaker Bio: Anne Raimondi is an industry veteran with over 20 years of experience driving growth for B2B and B2C companies - taking them from startups to nationally recognized brands. Currently, she is the Chief Customer Officer for Guru, a leading AI knowledge management platform. Prior to Guru, Raimondi served as the SVP of Operations for Zendesk. Prior to Zendesk, Raimondi served as a product leader and executive for technology innovators - including Survey Monkey, TaskRabbit, Blue Nile and eBay. Anne holds an M.B.A. from Stanford University and currently lives in the Bay Area.
The tech industry tells you that you need to be smarter and work harder to do better. As product management becomes more demanding, it’s important to develop your skills in creative ways. That said, how can you continue to get better as a PM and have fun at the same time? Slack Product Lead Ellie Powers talks about how performing improv comedy has helped her become a better product manager - sharing the secret to owning a crowd on stage and in your product career.
About the Speaker: Ellie Powers is a Director of Product at Slack - where she manages a team focused on optimizing the platform experience. Prior to joining Slack, she worked at Google for over 6 years - working on the Chrome browser and Google Play products. In addition, Ellie worked on product teams based in Europe for TalkTalk and VirtuOz. Following internships at Microsoft and Pfizer, she also worked at Microsoft for 4 years in program management. Ellie holds a degree from the Massachusetts Institute of Technology and currently lives in the Bay Area.
theSkimm has a loyal audience of 7M readers…also known as “Skimm’rs”. As you can imagine, it’s a product manager’s dream to build for people who care about your product. How do you incorporate the input from your most loyal customers into the products you build? Hear from theSkimm CPO Dheerja Kaur as she talks about developing subscription products for its audience. In addition, she will talk about how theSkimm takes an innovative approach to deliver content and information.
About The Speaker: Dheerja Kaur is the Chief Product Officer at theSkimm, a company that focuses on delivering news and information into the routines of female millennials. Prior to joining theSkimm, Dheerja was a product leader at ESPN - working across all of ESPN's digital products and spearheading major initiatives. Key projects included the internationalization of ESPN digital properties, Grantland, some of their flagship apps and a relaunch of ESPN.com.
One of the core tenets of being a great product manager is connecting with users. That said, it’s critical to leverage user feedback in productive ways. When do you want to follow vs. ignore your users’ feedback? Experian Product Lead Mark Pydynowski shares his biggest mistakes and successes in analyzing user feedback to build new products. Mark will outline when to listen to users vs. when to ignore them - and also review a framework inspired by the MAYA (Most Advanced, Yet Acceptable) industrial design principle
Speaker Bio: Mark Pydynowski is the Senior Director of Product at Experian - helping 300+ businesses protect 60M+ consumers by building enterprise-level products in a white-label format. Prior to Experian, Mark led new product management and business development for Capital One's Digital Commerce B2B team. Prior to Capital One, Mark was the CMO at HonestPolicy.com - a value-based comparison shopping engine for consumer insurance. Before HonestPolicy.com, he was the co-founder and CEO of SOMARK Innovations, Inc., a venture-backed life science company (acquired by Two Oceans Pty Ltd). Mark earned his BSBA from Washington University in St. Louis and currently lives in Austin.
When products become more mature and feature-rich, it's easy to miss the forest through the trees when it comes to meeting the needs of your users. What job is your product “hired to do” and how can that insight transform your product? Microsoft Product Leader Dare Obasanjo talks about the “Jobs To Be Done” framework and how it drives successful product transformation. In addition, Dare will share examples of products that could have been more successful if they had done the job they were hired to do.
About The Speaker: Dare Obasanjo leads the Bing Ads product team at Microsoft - optimizing the advertiser and developer experience across its network. With a career spanning nearly two decades at Microsoft, Dare has also managed Windows Live and worked on many products in Microsoft’s portfolio - including Hotmail, Messenger, SkyDrive & more. Dare is a graduate of Georgia Tech and currently lives in Seattle.
The purchasing choices for customers are no longer limited to supermarkets or big-box retail stores. To compensate for this, product managers are often asked to make products easier, faster or simpler. Why does personalization matter more now than ever before? Shutterfly Product VP Kristie Gan will discuss how to build products that cater to each customer's unique needs while still achieving compelling results.
About the Speaker: Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.
Product management and design are two different worlds with two different ways of thinking. Product managers think of the product first. Designers think of the user first. The approach of thinking like a designer is changing the way companies develop products, services and the strategies that make it all happen. What’s causing this shift in thinking? UserTesting fmr Product VP Chris Abad will discuss how successful products flourish with a user-centric approach.
Speaker Bio: Chris Abad is the former Product VP at UserTesting - responsible for driving the company’s product vision and strategy across its portfolio of products. He has more than 15 years of experience building high-performance product and design teams. Prior to joining UserTesting, Chris held leadership roles at
companies including Salesforce, InVision, Campaign Monitor - and served as founder of two start-ups. Chris holds a degree from San Diego State University and currently lives in San Francisco.
Everyone’s product career starts from a number of different paths. While there isn’t a straight line into product management, it’s not very often that you hear about an English PhD becoming a product manager. How can you apply skills learned in non-product backgrounds to build your career? Slack Product Lead Jaime DeLanghe discusses how to apply non-technical backgrounds to product management roles that put these skills to work. She will talk about building her resume on the job by leveraging her liberal arts background and growing new skills along the way.
About The Speaker: Jaime DeLanghe leads the Search, Learning, and Intelligence Product Team at Slack - responsible for building data-driven products that make it easy to find everything you need to get work done. Prior to joining Slack, Jaime worked at Etsy - leading a team of product managers responsible for the Etsy marketplace across platforms. Jaime holds a degree from Wesleyan University.
Companies struggle with the challenge of executing fast, building the right product and doing this without growing headcount. When you can enlist your customers as partners in the design process, you tap into insight and creativity capacity that increases your velocity and ensures you build what customers really need and are willing to pay for. Authentic Design Founder Surya Vanka will share a co-design platform that uses “swarm creativity” and a gamified co-design process to help companies succeed by designing with their customers.
About The Speaker: Surya Vanka is the Founder and Chief Designer of Authentic Design - a firm that utilizes the “design swarms” theory to create unique product solutions for customers. Prior to starting Authentic Design, Surya worked for more than 15 years at Microsoft in many UX leadership roles - introducing the design thinking process to the company and pioneering the company’s first-ever Hackathon event. Prior to joining Microsoft, Surya was a design professor at the University of Illinois. Surya holds a degree from The Ohio State University and currently lives in Seattle.
When it comes to how we source our meals, time and convenience are becoming more important than ever. As a result, restaurants are not the only game in town for quick access to food - meal solutions are being outsourced. How will this affect our eating habits in the long-term - and most importantly, how do these brands deliver fresh produce for their customers? Snap Kitchen fmr Product Lead Sushma Zoellner discusses the factors that should be considered when thinking about the food experience for customers
About the Speaker: Sushma Zoellner is a Senior Director of Product at HEB Digital - focused on building solutions that make it easy for millions of Texans to get the food and products they need on a daily basis. Prior to joining HEB, Sushma worked in the food tech space at Snap Kitchen, a healthy prepared food company. She also worked at small B2B startups and larger B2C companies like RetailMeNot. She also received her MBA and a BS in Computer Science from The University of Texas at Austin.
The speed of product velocity is decisive in the success or failure of features, products and companies. But the strategies and tactics that build capacity for fast execution are poorly understood. In addition, they are rarely successfully implemented. How can you increase efficiency in your team without adding headcount?. Change.org Product VP Nick Allardice shares the successes and failures from that journey - focusing on the top strategies and tactics to unlock your team’s velocity.
Nick Allardice is the VP of Product at Change.org - the world’s largest and fastest growing dedicated platform for people power and social change. Prior to joining Change.org, he founded Live Below the Line - an international online campaign that fights extreme poverty. He held leadership roles at Make Poverty History, The Oaktree Foundation and OzGREEN. Nick is an Australian who splits his time between New York and San Francisco.
Speed-to-market is an ever-present pressure for businesses and for product management. However, product teams are often compelled to spend considerable resources on features that are necessary but not differentiating. How do you utilize platforms for acceleration that ultimately produce features that make an impact at scale? Salesforce Health Cloud Product VP Rita Sharma will present an approach that combines application and platform requirements to drive speed-to-market with compelling results.
About the Speaker: Rita Sharma is a VP of Product at Salesforce - focusing on the company’s first health care product (Health Cloud). Prior to joining Salesforce, Rita was the Founder and CEO of FoundHealth.com - a consumer health website providing access to treatment solutions. In addition, Rita has held product/marketing positions at Lifescan and Handspring. Rita holds an MBA from UCLA and currently lives in Palo Alto, CA.
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.