Authentic Design Founder on Swarm Creativity to Co-design with Customers

Companies struggle with the challenge of executing fast, building the right product and doing this without growing headcount. When you can enlist your customers as partners in the design process, you tap into insight and creativity capacity that increases your velocity and ensures you build what customers really need and are willing to pay for. Authentic Design Founder Surya Vanka will share a co-design platform that uses “swarm creativity” and a gamified co-design process to help companies succeed by designing with their customers. About The Speaker: Surya Vanka is the Founder and Chief Designer of Authentic Design - a firm that utilizes the “design swarms” theory to create unique product solutions for customers. Prior to starting Authentic Design, Surya worked for more than 15 years at Microsoft in many UX leadership roles - introducing the design thinking process to the company and pioneering the company’s first-ever Hackathon event. Prior to joining Microsoft, Surya was a design professor at the University of Illinois. Surya holds a degree from The Ohio State University and currently lives in Seattle.