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Shutterfly Product VP on The Power of Personalization

The purchasing choices for customers are no longer limited to supermarkets or big-box retail stores. To compensate for this, product managers are often asked to make products easier, faster or simpler. Why does personalization matter more now than ever before? Shutterfly Product VP Kristie Gan will discuss how to build products that cater to each customer's unique needs while still achieving compelling results.

About the Speaker: Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.
Recorded May 2 2019 61 mins
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    Gib Biddle
    More so than any one factor, building a great culture within your product team is vital to building meaningful solutions and scaling your business. That said, it’s one of the most difficult concepts for any company to master and integrate into your team’s daily routine. What does it take to build a great culture within your team? Netflix fmr Product VP Gib Biddle talks about building an innovative culture by sharing the key tenets of the Netflix Culture Document - which has been cited by many executives as one of the most important documents to come out of Silicon Valley.

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  • Bestselling Author Nir Eyal on Working Through Distractions With Super-Focus Recorded: Aug 27 2019 70 mins
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    About the Speaker: Sharon Su Plasser is a Director of Product at Sam’s Club (part of Walmart E-Commerce) - leading the product team focused on retail operations and reverse logistics. Prior to joining Sam’s Club, she led product management and business operations teams at Yahoo. In addition, Sharon has also held leadership positions at Goldman Sachs and Meebo. Sharon holds a degree from Skidmore College and currently lives in San Francisco.
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    Erin Defossé
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  • Expedia fmr. Product Lead on Managing Customer Feedback Loops Recorded: Aug 15 2019 23 mins
    Anne Retterer
    There’s no substitute for direct user feedback in order to set the direction for your product development process. With more data available than ever before, how can product managers capture and analyze user input most effectively? Expedia fmr. Product Lead Anne Retterer will cover the top five methods for managing Customer Feedback Loops - with specific applications that product managers can use to guide their next product journey.



    About The Speaker: Anne Retterer is the Founder and CEO of Mindspand - an online community that enables organizations to list course offerings and provide access to services for local customers. Prior to starting Mindspand, Anne managed the product portfolio at Expedia and established an investment fund for tech companies in Chile with Hambrecht & Quest (now JPMorgan Chase & Co.). Anne holds an MBA from UC Davis and currently lives in Seattle.
  • Brilliant Home Product Director on Building A Full Stack Recorded: Aug 1 2019 42 mins
    Gaurav Hardikar
    As product managers, we tend to think of software and hardware development as completely separate worlds. That said, these two product spaces are becoming more intertwined and dependent than ever before. If your background is rooted in one of these areas, how can you apply your skills to the other? Brilliant Home Product Director Gaurav Hardikar talks about the similarities and differences between building software and hardware products - along with his personal experience of learning hardware after many years of working exclusively with software.


    About the Speaker: Gaurav Hardikar is the Director of Product at Brilliant Home, a Series A startup revolutionizing the Smart Home Industry through the Brilliant Control, the World's Smartest Light Switch. With an extensive background in Accenture Strategy, Trulia, Zillow Group, and Shopkick, Gaurav has 5+ years of experience delivering bottom-line growth, leading teams, and building consumer products that delight millions of users.
  • Oscar Health Product Lead on Priorities and Understanding Users Recorded: Jul 18 2019 48 mins
    Neha Kumar
    Product managers are tasked with building digital applications, internal tools and platforms to meet a variety of user needs across segments. How do you prioritize features for specific users and build a comprehensive suite of solutions? Oscar Health Product Lead Neha Kumar will talk about learning to break down and address the key needs of your users. In addition, she will discuss how to successfully build products that empower positive user experiences.
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    William White is a product leader at Pandora - managing the company’s content licensing and royalty systems. Prior to joining Pandora, William was the Co-Founder of Fluence Inc. - enabling content creators to receive feedback from their target influencers. In addition, William has worked on product teams at Yahoo, AOL and Slacker Radio. William is a graduate of McGill University and currently lives in the Bay Area.
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    Eleanor Morgan
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    Eleanor Morgan is the Chief Experience Officer at Casper - responsible for the design and development of the Casper customer experience across all touchpoints (digital, retail, in-home). Prior to joining Casper, Eleanor spent nearly 10 years at IDEO where she led the development of dozens of award-winning products and brand experiences for startups and Fortune 500 companies. Prior to IDEO, she worked as a product designer at Volkswagen. Eleanor holds a Masters in Mechanical Engineering from Stanford University and currently lives in NYC.
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    Sheryl Cababa
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    Sheryl Cababa is an Executive Creative Director at Artefact - bringing more than 20 years of experience in product design and consultancy. She has experience working with companies such as Microsoft, Philips, and IKEA, leading projects across industries from retail to robotic surgery systems. In addition, she has delivered presentations and workshops at conferences including Better World by Design, Seattle Interactive, and World Usability Day. Sheryl is a graduate of Syracuse University and currently lives in Seattle.
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    Anne Raimondi
    Talented product managers are in high demand. Growing startups need strong product leaders to turn early traction into sustainable product growth and scale. What does this all mean for you? How do you evaluate opportunities to understand what's right for you? Asana Board Leader Anne Raimondi will go behind-the-scenes and discuss how executives think about hiring product leaders. In addition, she will talk about developing criteria to evaluate what's most important to you and create your own meaningful journey.

    Speaker Bio: Anne Raimondi is an industry veteran with over 20 years of experience driving growth for B2B and B2C companies - taking them from startups to nationally recognized brands. Currently, she is the Chief Customer Officer for Guru, a leading AI knowledge management platform. Prior to Guru, Raimondi served as the SVP of Operations for Zendesk. Prior to Zendesk, Raimondi served as a product leader and executive for technology innovators - including Survey Monkey, TaskRabbit, Blue Nile and eBay. Anne holds an M.B.A. from Stanford University and currently lives in the Bay Area.
  • Slack Product Lead on Product Meets Improv Recorded: May 23 2019 43 mins
    Ellie Powers
    The tech industry tells you that you need to be smarter and work harder to do better. As product management becomes more demanding, it’s important to develop your skills in creative ways. That said, how can you continue to get better as a PM and have fun at the same time? Slack Product Lead Ellie Powers talks about how performing improv comedy has helped her become a better product manager - sharing the secret to owning a crowd on stage and in your product career.

    About the Speaker: Ellie Powers is a Director of Product at Slack - where she manages a team focused on optimizing the platform experience. Prior to joining Slack, she worked at Google for over 6 years - working on the Chrome browser and Google Play products. In addition, Ellie worked on product teams based in Europe for TalkTalk and VirtuOz. Following internships at Microsoft and Pfizer, she also worked at Microsoft for 4 years in program management. Ellie holds a degree from the Massachusetts Institute of Technology and currently lives in the Bay Area.
  • theSkimm CPO on Building Loyalty into Products Recorded: May 16 2019 57 mins
    Dheerja Kaur
    theSkimm has a loyal audience of 7M readers…also known as “Skimm’rs”. As you can imagine, it’s a product manager’s dream to build for people who care about your product. How do you incorporate the input from your most loyal customers into the products you build? Hear from theSkimm CPO Dheerja Kaur as she talks about developing subscription products for its audience. In addition, she will talk about how theSkimm takes an innovative approach to deliver content and information.

    About The Speaker: Dheerja Kaur is the Chief Product Officer at theSkimm, a company that focuses on delivering news and information into the routines of female millennials. Prior to joining theSkimm, Dheerja was a product leader at ESPN - working across all of ESPN's digital products and spearheading major initiatives. Key projects included the internationalization of ESPN digital properties, Grantland, some of their flagship apps and a relaunch of ESPN.com.
  • Experian Product Lead on When To Ignore User Feedback Recorded: May 9 2019 68 mins
    Mark Pydynowski
    One of the core tenets of being a great product manager is connecting with users. That said, it’s critical to leverage user feedback in productive ways. When do you want to follow vs. ignore your users’ feedback? Experian Product Lead Mark Pydynowski shares his biggest mistakes and successes in analyzing user feedback to build new products. Mark will outline when to listen to users vs. when to ignore them - and also review a framework inspired by the MAYA (Most Advanced, Yet Acceptable) industrial design principle

    Speaker Bio: Mark Pydynowski is the Senior Director of Product at Experian - helping 300+ businesses protect 60M+ consumers by building enterprise-level products in a white-label format. Prior to Experian, Mark led new product management and business development for Capital One's Digital Commerce B2B team. Prior to Capital One, Mark was the CMO at HonestPolicy.com - a value-based comparison shopping engine for consumer insurance. Before HonestPolicy.com, he was the co-founder and CEO of SOMARK Innovations, Inc., a venture-backed life science company (acquired by Two Oceans Pty Ltd). Mark earned his BSBA from Washington University in St. Louis and currently lives in Austin.
  • Microsoft Product Lead on Product Transformation via Jobs To Be Done Recorded: May 9 2019 25 mins
    Dare Obasanjo
    When products become more mature and feature-rich, it's easy to miss the forest through the trees when it comes to meeting the needs of your users. What job is your product “hired to do” and how can that insight transform your product? Microsoft Product Leader Dare Obasanjo talks about the “Jobs To Be Done” framework and how it drives successful product transformation. In addition, Dare will share examples of products that could have been more successful if they had done the job they were hired to do.



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  • Shutterfly Product VP on The Power of Personalization Recorded: May 2 2019 61 mins
    Kristie Gan
    The purchasing choices for customers are no longer limited to supermarkets or big-box retail stores. To compensate for this, product managers are often asked to make products easier, faster or simpler. Why does personalization matter more now than ever before? Shutterfly Product VP Kristie Gan will discuss how to build products that cater to each customer's unique needs while still achieving compelling results.

    About the Speaker: Kristie Gan is the VP of Product & Head of Commerce at Shutterfly - responsible for overseeing over $2 billion in revenue across the Shutterfly & LifeTouch brands. Previously, she was the first General Manager of Shutterfly's Cards and Stationery, Photo Gifts, and Calendars business. She started off her career in technology, media & telecom investment banking. Kristie holds an MBA from Harvard University and currently lives in San Francisco.
  • UserTesting fmr Product VP on User-Centric Product Design Recorded: Apr 25 2019 44 mins
    Chris Abad
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    Speaker Bio: Chris Abad is the former Product VP at UserTesting - responsible for driving the company’s product vision and strategy across its portfolio of products. He has more than 15 years of experience building high-performance product and design teams. Prior to joining UserTesting, Chris held leadership roles at
    companies including Salesforce, InVision, Campaign Monitor - and served as founder of two start-ups. Chris holds a degree from San Diego State University and currently lives in San Francisco.
  • Slack Product Lead on Product Careers for the Non-Technical PM Recorded: Apr 18 2019 67 mins
    Jaime DeLanghe
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    About The Speaker: Jaime DeLanghe leads the Search, Learning, and Intelligence Product Team at Slack - responsible for building data-driven products that make it easy to find everything you need to get work done. Prior to joining Slack, Jaime worked at Etsy - leading a team of product managers responsible for the Etsy marketplace across platforms. Jaime holds a degree from Wesleyan University.
Products That Count
Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.

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