MLSE Product Lead on Product Testing

Presented by

Pansy Lee

About this talk

Far too many companies start building without testing their assumptions. After launching their product, they realize that customers weren’t actually interested in buying or using the product. Whether you’re a two-person startup or an 8000-person multinational corporation, lean experiments can help you evaluate your idea, test your riskiest assumptions and build products your customers actually want versus what they say they want. The best part is you can do most of it without coding anything. Maple Leaf Sports & Entertainment Partnership Director, Product & Design, Pansy Lee, discusses how to learn fast and fail small, so you don’t fail slow and huge. Pansy Lee has worked in the tech industry for over 15 years and her diverse interests have led to a diverse career. She has held marketing, sales, product and design roles at Microsoft, IBM, Deloitte and Intuit. She is currently the Director of Product and Design at Maple Leaf Sports and Entertainment where she works on bringing the best digital fan experiences to Toronto Maple Leafs, Raptors and TFC fans in and out of the arena. Outside of work she is passionate about diversity and inclusion and did her graduate research work on women in tech and male allies.
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