CTO Gainsight PX on Product-Led Growth

Presented by

Mickey Alon

About this talk

The new market dynamics in the subscription business has brought with it new product expectations. The journey to reaching product market fit is one of the most challenging and exciting journeys for entrepreneurs and product leaders. In this session, Mickey Alon, CTO Gainsight PX, will share his lessons learned from building innovative product-led SaaS solutions that leverage the product to drive scale into the business. This session will cover product strategy and marketing growth hacking tactics. Mickey Alon is a serial entrepreneur. He’s also the Co-Author of Mastering Product Experience in SaaS as well as the CTO and Co-Founder of Aptrinsic (Gainsight PX) a leading Product-growth platform. He previously served as the GVP at Marketo leading the global engineering team. He was also the CEO and Co-Founder of Insightera, a real-time targeting and personalization platform powered by machine learning which was acquired by Marketo.
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