Veritas fmr Product SVP on Blue Ocean Product Strategy

Presented by

David Noy

About this talk

A Blue Ocean strategy means pursuing differentiation and low costs in an effort to create a new market and demand. Product Managers are too often focused on sales’ immediate needs, what competitors are doing, or where the analysts are showing big profit pools. A PM must learn to see around corners, identify blue oceans, direct their sales/channel to focus where win rates are high instead of constantly chasing the tail of playing catchup because the product lost an opportunity. In this session, Veritas fmr Product SVP, David Noy, discusses how product managers should pick use cases, verticals, solve problems others cannot, and then expand. David Noy is Vice President of Products at Cohesity with a focus on data management, storage, and cloud workloads. Prior to Cohesity David was Senior Vice President of Product Management and General Manager for Supply Chain and Manufacturing at Veritas where he led the Appliances and Software Defined Storage organization with over 20 years of experience building world-class enterprise IT hardware and software solutions. Noy joined Veritas from Dell EMC where he was the Vice President of Product Management, Strategy, and Go-To-Market functions for the emerging data storage product lines to over $2 billion and in particular the Isilon product line which experienced over 400% growth during a 5 year period.

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