Lattice Engines CPO on Building AI Products

AI products have come a long way since the first-generation of B2B AI solutions for marketing & sales were built back in 2014. Along the way, important lessons have been learned about what to do and not do when building a B2B AI solution. In this session, Lattice Engines CPO, Chitrang Shah, shares lessons from building the first-generation B2B AI Products. Over the last five years, their solutions have evolved into Forrester's highest-ranking B2B Customer Data Platform (CDP) with embedded AI and 30,000+ marketing & sales active users. Chitrang Shah brings over 18 years of experience creating category-defining products and building large scale businesses. At Lattice, Chitrang was part of the executive team that built Forrester's highest-ranking B2B Customer Data Platform (CDP) and scaled the business from 0 to 30,000+ marketing & sales users resulting in the acquisition by Dun & Bradstreet in July 2019. Prior to Lattice Engines, Chitrang lead product management at Clearwell Systems, a market-leading big data application, where he brought three major innovations to market in less than two years, securing #1 position in the Gartner Magic Quadrant for eDiscovery Software and growing the company’s revenue from $50M to $100 million run-rate. Chitrang began his career at IBM Silicon Valley Lab, where he led the development of large-scale content management applications.