Fmr Amazon Product Lead on Customer-Focused Product Management

Great PMs obsess over customers, spending a lot of time in understanding who the customer is, what problems they are facing, how big the problems are, and how to prioritize the problems - even before they come up with potential solutions. In this session, Fmr Amazon Product Lead, and current Director of Product Management at Loblaw Digital, Karthik Sankar, discusses customer-focused product management. The talk focuses on (1) what it really means to start from the customer and work backwards, (2) unpacking a customer problem through focused data analysis, and (3) how to earn a customer's trust in the product. As Director of Product Management at Loblaw Digital, Karthik Sankar leads Strategy and Product Management for the grocery delivery business of the largest retailer in Canada. At Amazon, Karthik was a Product Lead for Automated Brand Protection, where he envisioned, designed, and launched automated technology solutions to proactively prevent millions of infringements and counterfeits, using real-time catalog scanning, machine learning, and computer vision. Karthik also worked with the marketing team of Amazon Marketplace, where he launched influencer marketing and personalization initiatives by collaborating with successful entrepreneurs and business thought leaders.