Substantial VP of Strategy on Designing Products for Uncertainty

It’s an extraordinary time in which the entire world is having to respond to a crisis that we didn’t anticipate (or didn't want to anticipate). How might we create products and services that are resilient in the face of change? In this session, Substantial VP of Strategy, Sheryl Cababa, discusses principles for how designers and product managers can align design with societal outcomes, the importance of systems thinking, and the ability to anticipate and respond to change. This webinar is sponsored by our partners at Amplitude. Amplitude is the market-leader for Product Intelligence. Their platform's powerful combination of product analytics, data management, and behavioral targeting empowers teams to use customer insights to drive conversion and retention. Over 30,000 teams use Amplitude to grow their digital business. Learn more at amplitude.com. About the speaker: Sheryl Cababa is VP of Strategy at Substantial, a Seattle-based digital design and development studio. Her background is in UX design and research, and she has previously worked for companies such as Artefact, frog, and Microsoft. She lectures at the University of Washington’s HCDE program and is currently a board member for Design in Public.