fmr Squarespace Product Lead on How to Build Great Creative Tools

What do great tools have in common? How do you elegantly balance ease-of-use and power? How do you build a system incrementally when all the parts are interconnected and need to be considered holistically? How do you leave room for flexibility and the emergence of use cases you never dreamed of? In many ways the answer is to build tools similar to how we write code, modularly and iteratively. In this session, fmr Squarespace Product Lead and current Jobber Senior Product Manager, Asha Gupta, discusses designing and evolving creative products. This webinar is sponsored by our partners at Amplitude. Amplitude is the market-leader for Product Intelligence. Their platform's powerful combination of product analytics, data management, and behavioral targeting empowers teams to use customer insights to drive conversion and retention. Over 30,000 teams use Amplitude to grow their digital business. Learn more at amplitude.com. About the speaker: Asha Gupta has 10+ years shipping products at early and mid-stage companies including Venmo, Squarespace, Etsy and Hopscotch. She specializes in building systems/tools that are easy enough for beginners and powerful enough for advanced users. She started out as a UX researcher, then moved into front-end dev/design and finally found her home mixing it all together in Product Management. She recently moved back to her home town in Edmonton, Alberta to help grow the local tech scene and join a local upstart, Jobber.