Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at ProductsThatCount.com.

Kalyan Nanduru on the best practices for coming up with a compelling product vision and strategy, but also driving its adoption and utility in every-day decisions.

Guild Education SVP on Creating a Product Vision and Strategy

Expedia Fmr. Senior Director of Product Yeshwant Nadkarni discusses when and how to implement product loops.

Expedia Fmr. Senior Director of Product on Implementing Product Loops

When should you move from Product-Led Growth to Sales-Led Growth? About 10 years ago, enterprise SaaS transitioned from top down to a bottom's up product-led growth go-to-market motion. Beyond aligning well to the movement of buying powers from IT to departments, this new strategy encouraged startups to truly focus on their product. Better enterprise products were created and users experienced higher productivity, efficiency, and delight from their work tools. Lately, shareholders are demanding predictable growth and profitability. Large enterprise customers deliver just that, but they require a sales team and an enterprise product strategy to win in this segment. In this talk, Airtable Head of Product Ilan Frank will discuss the right timing to focus on a SLG motion, why it's important, and some of the tricks to get it right.

Airtable Product Lead on Moving from Product-Led Growth to Sales-Led Growth

How many engineers can explain why their user story is important to the platform? How many QA Testers understand why their tests are important to end users? How many Product Managers can confidently say their clients are in agreement with their roadmap? While growing your product and team, there's danger around running your shop the same as when you're smaller. In this talk, EY Global Product Manager Cory Wingerter speaks about the disconnect of the product teams across larger products and how to bring your teams closer to understanding the sum of the parts.

EY Global Product Lead on Growing Your Product, Your Team, and Yourself

INTO University Partnerships CPO Namrata Sarmah advises listeners on navigating the highs and lows of their product career and developing a strategy for landing their next leadership role in Product.

INTO University Partnerships CPO on How to Drive Your Product Career

What is the art and science of data-driven decision-making? It's not just a matter of plugging in Optimizely and running a few tests, nor is experimentation a "checkbox" exercise. It's a mindset and one that can have dramatically positive impact on your products. In this talk, LexisNexis Product Leader James Rubenstein talks about how experimentation can make your products better.

LexiNexis Senior Director of Analytics on Data-driven Decision Making

Product managers all share a similar goal. We all want to build great products that satisfy the needs of our customers and solve real problems. But how do we ensure that we are marketing and managing our products correctly? 1Password Fmr CMO Raj Sarkar shares key insights on the yin & yang of building great products.

1Password Fmr CMO on the Yin & Yang of Building Great Products

How do you manage a successful startup product team? Ensuring that a product team is successfully delivering products that customers love is challenging at a large and well-staffed company. At a startup product teams wear many hats and must iterate and test new ideas fearlessly while minimizing wasted resources. In this talk, WorkFusion VP of Product Tina Chace will cover how to create or define the profiles for a product team to be successful at a startup, how to ensure that team can innovate and execute successfully, and share stories of learning on the job as a new manager.

WorkFusion VP of Product on Managing a Successful Startup Product Team

What are the challenges of product management? In order to gain a deep understanding of product management, it is important to recognize the challenges that come with the role, and how to overcome them for success. In this talk, Fawad Khan will discuss the responsibilities of a product manager, and the key challenges they face. These include effective communication with stakeholders, balancing strategic and tactical work, partnering across different teams in a matrixed organizational environment, maintaining the roadmap, and staying informed of emerging trends.

Microsoft Head of Product on Understanding the Challenges of Product Management

Workday VP - HCM Product Strategy Neil Jensen shares insights on what additional considerations and strategies leaders should take to ensure good business and product outcomes in a down-market.

Workday VP - HCM Product Strategy on Product Management in a Down-market

Fmr Outdoorsy CPO/CRO Colin Gardiner shares insights on what to consider and measure in your product's marketplace.

Outdoorsy Fmr  CPO on Architecting a Marketplace

Indeed Director of Product Parul Goel shares strategies and mindsets that PMs can adopt to continue to demonstrate extreme ownership.

Indeed Director of Product on Extreme Ownership as a PM

Amazon Appstore Head of Product - Trust & Safety Jaya Gopinathan shares insights on best practices and common pitfalls in the product experimentation phase.

Amazon Appstore Head of Product - Trust & Safety on Product Experimentation

How can your Brand increase its presence on user-generated content platforms while protecting its reputation? Given the enormous volume of content that is cycled through on platforms such as TikTok, YouTube and Meta it is nearly impossible to manage what content should be eligible for your ads to run alongside it. In this talk, ZEFR Product Lead Bharat Manglani will discuss how third-party targeting and measurement platforms can enhance your advertising technology stack while protecting your Brand from advertising next to unsuitable content.

Achieving Brand Suitable Advertising on User Generated Content Platforms

The Wharton School Professor of Marketing Peter Fader shares insights on the nature of customer centricity and key factors in implementing it successfully.

Wharton Professor of Marketing on the Essentials of Customer Centricity

We know that omnichannel shopping is preferred by buyers of all stripes. But as a PM, how do you empower omnichannel shopping through mobile apps? And how to do this in a retail setting, when certain in-store features are highly reliant on 5G/WIFI to render desired outcomes for app users? In this talk, Macy's Sr. Product Manager Alisher Rakhimov explains the App-first strategy for addressing omnichannel customer pain points through the lens of Macy's Inc, one of the oldest and biggest US retailers.

Macys Product Lead on Empowering Omnichannel Shopping through Mobile Apps

Theta Director and Co-Founder Daniel McCarthy shares insights on how the CBCV framework can be used to measure company health and product-market fit.

Theta Director & Co-Founder on How to Apply the CBCV Framework

Tetra Insights CPO Joshua Wexler shares insights on using the insights maturity model to improve your company and product.

Tetra Insights CPO on Products Secret Weapon: Insights Maturity

Product Managers build their products, so it only seems fair that they would take an active role in their product’s go-to-market. There are so many reasons it leads to a more successful launch, from a clearer message regarding the product to a more continuous feedback loop. But sometimes, organizations divide roles and responsibilities between product and marketing and it affects the impact product managers can have. What steps can a product manager take to play an active role in the launch of the product they built? Subha Shetty, Head of Product at Loop Commerce, a Synchrony company, discusses how to craft an effective product-led go-to-market strategy.

Head of Product at Loop Commerce, a Synchrony company, on Product-led Go-to-Mark

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Head of Product at Loop Commerce, a Synchrony company, on Product-led Go-to-Mark

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