Reef Technology CTO on Evolving Product Strategy in a Time of Crisis

Amidst a global pandemic, most businesses were faced with unprecedented challenges, while others found opportunity. As CTO and head of Product Management at REEF, one product leader had a front row seat to one part of their business falling off a cliff in demand and the other side of the business seeing skyrocketing growth. So, how did they evolve product strategy while staying true to their core values and vision? In this session, Matt Lindenberger, Reef Technology CTO, discusses specific examples of how Reef Technology adapted their product strategy and execution to meet rapidly changing market conditions by creating and testing new brands, creating new lines of business, showing grit, and being true. Matt Lindenberger is currently the CTO at Reef Technology, which transforms static parking facilities into thriving mobility and logistical hubs. He has extensive management and entrepreneurial experience including multiple mergers and acquisition transactions - the most recent of which resulted in a public offering on NASDAQ.