Horizontal products have all of the challenges of regular product management, with an extra twist -- their value is only realized through vertical adoption or use cases. Many of the hottest startups today are chasing horizontals, and larger companies crucially rely on the same skillset to have product platform leverage across a broad portfolio. How can product leaders not only ship engaging horizontal experiences, but also maximize their uptake? Workday Sr. Product Director Katie Holden shares concrete examples of successes and failures from both startups and larger enterprises working with horizontal product experiences.