Blink UX Chief Creative Officer on Inspiring Teams and Aligning Stakeholders

Presented by

Bill Flora

About this talk

The goal of any great product is to delight the customer through beauty, interactive simplicity, innovation, and features that bring value. An ambitious goal if there ever was one. What are the techniques and processes product leaders need in order to create a product vision that truly inspires? Pulling from over 2 decades of award-winning design experience, Blink Chief Creative Officer joins Products That Count to show the design-led processes that help product teams to prioritize features, differentiate a product in the marketplace, and bring brands to life.

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Products That Count is one of the largest communities of product managers, leaders and founders in the world. It provides insider access to founders and C-level execs such as Netflix Product VP, Crossing the Chasm legendary author, Trulia Founder, or Lyft CMO, via speaker series, podcasts, and invite-only executive retreats. Partners include WeChat, Yelp, LeanPlum, Pragmatic Marketing, and StartupDigest. Its venture arm, Mighty Capital, invests in companies building products that count once they have demonstrated product/market fit. More at