Google Fmr Product Lead on Serving Multiple Personas in B2B Software

Presented by

Will Doolittle

About this talk

In enterprise software, there's a constant tension about which personas to prioritize solving problems for, be they end-users, admin users, buyers, executives, or variations of each. How can product leaders develop software products that meet the needs of all these personas, without multiplying the surface area or complexity of the product? Humu Product VP and Google Fmr Product Lead Will Doolittle speaks on developing and measuring successful B2B software products that serve multiple personas.

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