Macys Product Lead on Empowering Omnichannel Shopping through Mobile Apps

Presented by

Alisher Rakhimov

About this talk

We know that omnichannel shopping is preferred by buyers of all stripes. But as a PM, how do you empower omnichannel shopping through mobile apps? And how to do this in a retail setting, when certain in-store features are highly reliant on 5G/WIFI to render desired outcomes for app users? In this talk, Macy's Sr. Product Manager Alisher Rakhimov explains the App-first strategy for addressing omnichannel customer pain points through the lens of Macy's Inc, one of the oldest and biggest US retailers.

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