Achieving Brand Suitable Advertising on User Generated Content Platforms

Presented by

Bharat Manglani

About this talk

How can your Brand increase its presence on user-generated content platforms while protecting its reputation? Given the enormous volume of content that is cycled through on platforms such as TikTok, YouTube and Meta it is nearly impossible to manage what content should be eligible for your ads to run alongside it. In this talk, ZEFR Product Lead Bharat Manglani will discuss how third-party targeting and measurement platforms can enhance your advertising technology stack while protecting your Brand from advertising next to unsuitable content.
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