What are the key CX areas companies should be investing in this year and why?

Presented by

Maribel Lopez Founder & Principal Analyst Lopez Research and Laura Bassett VP, Product Marketing NICE

About this talk

In today’s uncertain business market, every company must increase their focus on retaining customers, regardless of size or industry. Companies need a solid foundation of customer experience (CX) solutions to deliver agility, but they also must continue to advance their efforts to keep pace with the competition. Failure to invest in the right customer and employee experience leads to lower revenue, higher attrition, and higher support costs. Businesses that prioritize CX investments will be better positioned to meet and exceed evolving customer and employee expectations. In this fireside chat webinar, we’ll discuss: Key CX areas companies should invest in this year Common CX pitfalls and how to avoid them Best practices of CX market leaders and how they can be applied at any company

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Designed to help customer experience and marketing professionals create the perfect customer love story. This channel hosts webcasts which discuss best practices for understanding the voice of the customer, mapping customer journeys and personalizing the customer experience.