How the Top Gaming Apps Engage Their Players

Presented by

Itay Levy

About this talk

Watch Itay Levy’s session where he reveals our study into the engagement strategies of the top 60 gaming apps (30 in each store). For this study, the top 60 gaming apps were identified and downloaded on both iPhone and Android devices. Push notifications were enabled and engaged user activity was assessed over a four week period. We looked at product functions and how users were engaged across multiple channels: push notifications, e-mail and social. Itay does not only present the key findings from the study, but he also explains the reason behind each of the items we looked at and gives great tips and best practices.

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