How do online retailers use mobile apps to engage their audience?

Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps? To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss: •Why personalisation is important and how you can personalise the experience for your users •How to boost sales with the right type of offers at the right time •how to leverage your mobile app to build long-term relationships with your customers