Name: Engineering Serendipity: Individualized Loyalty for the Segment of One
Start: 2016-01-28T08:50:00Z
End: 2016-01-28T09:46:52.000Z
Location: BrightTALK
Rating: 0

We run monthly live webcasts with practical, actionable tips and insights for the enterprise marketer.

According to IDC, omni-channel customers have a 30% higher lifetime value than those who shop using only one channel. This means that as a marketer you should fulfill these needs. The question is how?

Join us in this webinar to learn:  

1.What is an omni-channel digital marketing strategy?
2.What are the challenges that this strategy is helping marketers solve?
3.The 4 steps you need to take in order to implement an omni-channel digital marketing strategy in your organisation.

4 steps to a successful omni-channel digital marketing strategy

This video will show you keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.

Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.

Why the best marketing goes far beyond personalization to true connection

The Rise of the Individual

Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps? 
To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

•Why personalisation is important and how you can personalise the experience for your users
•How to boost sales with the right type of offers at the right time
•how to leverage your mobile app to build long-term relationships with your customers

How do online retailers use mobile apps to engage their audience?

This video will explain why the Engineering serendipity is the individualized future of loyalty and engagement

Engineering Serendipity: Individualized Loyalty for the Segment of One

Marketing

Individualized

Loyalty

segment

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Engineering Serendipity: Individualized Loyalty for the Segment of One

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