Name: 4 steps to a successful omni-channel digital marketing strategy
Start: 2016-03-16T14:00:00Z
End: 2016-03-16T15:01:16.000Z
Location: BrightTALK
Rating: 3.9

We run monthly live webcasts with practical, actionable tips and insights for the enterprise marketer.

This video will show you keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.

Keys to Creating an Individualized, Data-Driven B2C Marketing Strategy.

This video will explain why the Engineering serendipity is the individualized future of loyalty and engagement

Engineering Serendipity: Individualized Loyalty for the Segment of One

Why the best marketing goes far beyond personalization to true connection

The Rise of the Individual

Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps? 
To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

•Why personalisation is important and how you can personalise the experience for your users
•How to boost sales with the right type of offers at the right time
•how to leverage your mobile app to build long-term relationships with your customers

How do online retailers use mobile apps to engage their audience?

Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

Join Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, and gain actionable, how-to guidance on how to:
Fully leverage the capabilities that mobile apps offer
Use push messages to build a long term relationships with your customers
Increase engagement, sales and revenue without being intrusive

How to Drive App Effectiveness

Watch Itay Levy’s session where he reveals our study into the engagement strategies of the top 60 gaming apps (30 in each store).
For this study, the top 60 gaming apps were identified and downloaded on both iPhone and Android devices. Push notifications were enabled and engaged user activity was assessed over a four week period. We looked at product functions and how users were engaged across multiple channels: push notifications, e-mail and social. Itay does not only present the key findings from the study, but he also explains the reason behind each of the items we looked at and gives great tips and best practices.

How the Top Gaming Apps Engage Their Players

According to IDC, omni-channel customers have a 30% higher lifetime value than those who shop using only one channel. This means that as a marketer you should fulfill these needs. The question is how?

Join us in this webinar to learn:  

1.What is an omni-channel digital marketing strategy?
2.What are the challenges that this strategy is helping marketers solve?
3.The 4 steps you need to take in order to implement an omni-channel digital marketing strategy in your organisation.

4 steps to a successful omni-channel digital marketing strategy

Omni

chanel

Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

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Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

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4 steps to a successful omni-channel digital marketing strategy

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