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Content Marketing: How to Engage Customers and Build Your Small Business

Join Manta's small business expert webinar to learn what content marketing is and how you can use it to engage and ultimately convert potential customers into sales. Guest expert Joe Pulizzi will teach his approach to successful content marketing, which has six key tenants: the "sweet spot," content tilting, building the base, harvesting audience, diversification and monetization.

Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing.
Recorded Dec 29 2015 60 mins
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Joe Pulizzi
Presentation preview: Content Marketing: How to Engage Customers and Build Your Small Business

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  • Title: Content Marketing: How to Engage Customers and Build Your Small Business
  • Live at: Dec 29 2015 12:45 pm
  • Presented by: Joe Pulizzi
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